Senior Marketing Analyst

Description We are looking for a Senior Marketing Analyst to join our team in Leawood, Kansas. This contract-to-permanent position offers an exciting opportunity to leverage data-driven strategies to enhance marketing and sales performance. The ideal candidate will play a pivotal role in analyzing campaign effectiveness, optimizing customer acquisition, and driving actionable insights for business growth.

Responsibilities:

• Analyze sales and marketing data to identify opportunities for client acquisition and improved conversion rates.
• Develop and track marketing KPIs, ensuring effective measurement of campaign performance and customer engagement.
• Conduct in-depth evaluations of marketing campaigns to uncover insights and provide recommendations for future strategies.
• Utilize advanced marketing engagement tools to extract, analyze, and present data to senior leadership.
• Collaborate with internal teams, including software engineers and data specialists, to access and utilize necessary datasets.
• Create compelling data visualizations that effectively communicate findings to stakeholders.
• Apply customer segmentation techniques to tailor marketing strategies and enhance targeting efforts.
• Leverage AI tools and coding capabilities to optimize marketing automation and data processes.
• Stay informed on industry trends and innovations to continuously improve marketing effectiveness. Requirements
• Proven experience in B2B marketing, sales, or analytics roles.
• Strong analytical skills with expertise in marketing KPIs, attribution modeling, and campaign metrics.
• Proficiency in using marketing automation platforms and engagement tools such as HubSpot.
• Advanced knowledge of SQL for data extraction and analysis.
• Experience in creating and interpreting data visualizations for senior-level audiences.
• Solid understanding of customer segmentation and data-driven marketing strategies.
• Familiarity with AI tools and their application in marketing analytics.
• Proficiency in Excel, including advanced formulas for data analysis.

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