Job Description
Marketing Strategist Wellsky - 3.1 Overland Park, KS Job Details Full-time 21 hours ago Benefits Paid holidays Health insurance Dental insurance 401(k) Tuition reimbursement Paid time off Employee assistance program Vision insurance Qualifications Conversion rate tracking Market research projects Marketing automation tools Report writing Webinars Educational events Content marketing strategy Mid-level Lead Conversion White papers Salesforce Cloud Online blogs Bachelor's degree Strategic promotions Webinars for digital marketing Event performance reporting and analysis Sales management systems proficiency Organizational skills CRM system proficiency Adobe Marketo Engage Webinars (training delivery method) Growth marketing strategy Lead generation activity metrics tracking Channel management 2 years Lead nurturing campaigns Sales follow-up Implementing social media campaigns Customer retention campaigns Outreach events (outreach initiatives) Full Job Description The Marketing Strategist is responsible for developing marketing initiatives for specific market segments, solutions, and campaigns with the guidance of business and marketing leadership. The scope of this job includes conducting research, creating messaging, and executing comprehensive multi-channel marketing campaigns that fuel the growth of key markets and segments including home infusion, specialty pharmacy, blood management, and biotherapies. This position is based at WellSky's World Headquarters in Overland Park, KS. We invite you to apply today and join us in shaping the future of healthcare!
Key Responsibilities:
Guide marketing programs and ensure channel effectiveness, measurable results, and timely follow-up by sales team and collaborate to accelerate sales efforts and support bookings and revenue goals, and actively monitor and report on MQL generation, conversion, and influence. Work with the events team to manage planned events and identify new potential events, support sales outreach to drive qualified new prospects to events, and manage and track the follow-up process post-event. Work with solutions management to support new solution launches, retention campaigns, and monitor selling of strategic add-ons. Plan, create, own, and maintain social media campaigns in conjunction with business leaders. Drive email marketing programs including strategy, calendar, content creation and execution, as well as landing page and program creation in Marketo. Manage development and execution of webinar campaigns, including coordinating speakers, promotion strategy, in-webinar logistics, post-webinar follow-up, and analysis. Create and evolve messaging for presentations and outbound talk tracks to optimize for conversion. Perform other job duties as assigned. Required Qualifications:
Bachelor's degree or equivalent work experience At least 2-4 years' relevant work experience Preferred Qualifications:
Hands-on use of Marketo or another marketing automation platform Working knowledge of Salesforce or a similar CRM Content development and writing experience, such as webinars, white papers, or blogs Basic understanding of sales organization dynamics and pipeline generation tactics Job Expectations:
Willing to travel up to 20% based on business needs Willing to work additional or irregular hours as needed Must work in accordance with applicable security policies and procedures to safeguard company and client information Must be able to sit and view a computer screen for extended periods of time #LI-OF1 #LI-Onsite WellSky is where independent thinking and collaboration come together to create an authentic culture. We thrive on innovation, inclusiveness, and cohesive perspectives. At WellSky you can make a difference. WellSky provides equal employment opportunities to all people without regard to race, color, national origin, ancestry, citizenship, age, religion, gender, sex, sexual orientation, gender identity, gender expression, marital status, pregnancy, physical or mental disability, protected medical condition, genetic information, military service, veteran status, or any other status or characteristic protected by law. WellSky is proud to be a drug-free workplace. Applicants for U.S.-based positions with WellSky must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. Certain client-facing positions may be required to comply with applicable requirements, such as immunizations and occupational health mandates. Here are some of the exciting benefits full-time teammates are eligible to receive at WellSky:
Excellent medical with Rx, dental, and vision benefits Mental Health support through EAP Generous paid time off, plus 13 paid holidays 100% vested 401(K) retirement plans Educational assistance up to $2500 per year
