Digital Marketing Specialist (Testing and Insights)

Digital Marketing Specialist (Testing and Insights) Advisors Excel - 4.2 Topeka, KS Job Details 1 day ago Benefits Health insurance On-site gym Dental insurance Paid time off Vision insurance 401(k) matching Qualifications Project team coordination Google AdWords YouTube Hypothesis testing Identifying new business opportunities Mid-level Digital campaign management Research data analysis Marketing analytics A/B testing Cross-functional collaboration Research findings presentation Research & development 2 years Communication skills Progress tracking (project management tasks)

Full Job Description Position:

Digital Marketing Specialist (Testing and Insights)

Department:

AE Media Reporting to:

Advertising Research Manager Location:

Topeka, KS -

Onsite Overview:

Do you have a curious mind, a passion for data and research, and a knack for uncovering what works in media and advertising? At Advisors Excel, we're looking for an Advertising Research Specialist who thrives at the intersection of innovation, analysis, and strategy. In this role, you'll help shape the future of our marketing and media efforts by identifying new opportunities, testing new strategies, and providing key insights that drive advisor growth. This role is situated in Topeka, Kansas, and it is exclusively an on-site work arrangement. Additionally, please note that the company does not extend sponsorship opportunities at this time. What you'll do: Assist in the planning and coordination of pilot campaigns, applying a test-and-learn approach to validate hypotheses and drive iterative improvements Maintain project momentum by tracking timelines, anticipating roadblocks, and driving initiatives forward to completion Collaborate with internal teams (Media, CSG, Digital, etc.) to ensure tests are executed effectively Coordinate with external vendors and partners to support campaign or pilot execution Analyze and interpret campaign performance data, identifying actionable insights and success indicators Communicate research findings and campaign results to key stakeholders, including clients and executive leadership, translating data into clear narratives that inform strategy Support smooth handoff of validated initiatives to operational teams Conduct research on emerging media platforms, marketing tools, and campaign strategies Maintain awareness of marketing trends, compliance standards, and platform best practices Evaluate ideas from internal teams and leadership, contributing to the prioritization of the R D roadmap Experience you'll bring: 2+ years of experience in media, advertising, research, or a related field Strong research and critical thinking skills Naturally curious, self-motivated, and driven to continuously learn Ability to translate data into actionable insights Comfort working across multiple projects with shifting priorities Proactive in seeking solutions and collaborating across teams Strong written communication and presentation skills Organized and process-oriented with strong documentation skills

Bonus Points:

Experience with designing and executing campaign testing (ex. A/B or split test experiments) or pilot projects with measurable outcomes Familiarity with organic content strategy (social media, YouTube) and its role in driving tangible business results Experience planning or managing performance marketing campaigns across digital (e.g., Google Ads, Meta) or traditional media (broadcast TV, radio, etc.) Experience in a fast-paced team environment or agency setting What you'll get: Amazing benefits including medical, dental, vision and 401k (with matching options) Generous PTO package from your start date Access to an on-site café, gym and primary care Continuous personal and professional development opportunities Recognition for hard work & exemplary performance Employee sponsored events…and more!

Who We Are:

Advisors Excel is a fast paced, innovative company that seeks to service independent financial advisors in a multitude of areas within their business. From operational functions to sales and marketing, our end goal is to help continually grow advisors' businesses nationwide. We thrive on watching them succeed. Not only does AE want to see the success of our advisors, but also our employees. We have high expectations from them to continually move our business forward. We are on the hunt for positive people who thrive on hard work and in a collaborative team environment. If this sounds like you, then what are you waiting for? We want you to join our team! Advisors Excel is an Equal Employment Opportunity Employer. Everyone is welcome here - as an inclusive workplace, our employees are always comfortable bringing their true selves to our offices daily.