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Digital Marketing Specialist
Job
Robert Half
Boxborough, MA (In Person)
Full-Time
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Job Description
Robert Half is looking for a hands-on Digital Marketing Specialist / Project Manager to join a fast-paced, collaborative team and own integrated, multi-channel campaigns from concept through execution and optimization. This is an ideal opportunity for a mid-level marketer who thrives in a lean environment, enjoys balancing strategy with execution, and is confident partnering cross-functionally to drive impactful, data-driven campaigns.
ResponsibilitiesLead end-to-end execution of integrated, 360° marketing campaignsDevelop creative and media briefs aligned to business goalsPartner with external agencies to manage campaign deliveryReview and provide feedback on creative, copy, and media plansTrack campaign performance, define KPIs, and optimize based on data insightsAnalyze campaign data (Excel/CRM) and present clear recommendationsSupport digital execution across channels and website updates (HubSpot preferred)Manage timelines, status reports, and cross-functional coordination
ResponsibilitiesLead end-to-end execution of integrated, 360° marketing campaignsDevelop creative and media briefs aligned to business goalsPartner with external agencies to manage campaign deliveryReview and provide feedback on creative, copy, and media plansTrack campaign performance, define KPIs, and optimize based on data insightsAnalyze campaign data (Excel/CRM) and present clear recommendationsSupport digital execution across channels and website updates (HubSpot preferred)Manage timelines, status reports, and cross-functional coordination