Digital Marketing Specialist

Digital Marketing Specialist at Ultimate Staffing Services Digital Marketing Specialist at Ultimate Staffing Services in Marlborough, Massachusetts Posted in 5 days ago. $60,000.00 - $65,000.00 per year

Job Description:

Digital Marketing Specialist $60,000 - $65,000 per year Marlborough, MA Full Time Job Summary We are seeking a results-driven Digital Marketing Specialist to lead the strategic execution and daily management of digital marketing initiatives across multiple business entities. This role plays a critical part in driving brand visibility, lead generation, customer acquisition, and retention. The ideal candidate is highly organized, data-driven, and capable of managing multiple brands while maintaining consistent messaging and measurable results. Key Responsibilities Paid Advertising & Lead Generation Plan, launch, and optimize campaigns across Google Ads, Meta (/Instagram), , and other platforms Manage keyword strategy, bidding, ad copy, and conversion tracking Own marketing funnel from lead capture through CRM handoff and automation workflows Maximize ROAS and cost-efficient customer acquisition Website & SEO Management Maintain and update websites for performance, UX, and SEO best practices Manage local SEO (Google Business Profiles, directories, backlinks) Optimize technical SEO elements including schema markup and Core Web Vitals Content Creation & Brand Messaging Develop blogs, newsletters, landing pages, emails, social posts, and marketing materials Coordinate or produce visual assets (photos, short-form video, graphics) Reputation & Review Management Monitor and respond to online reviews across platforms Implement review generation strategies tied to customer lifecycle Social Media & Community Engagement Manage content calendar across , Instagram, , TikTok, and more Engage with followers and track performance metrics Analyze audience growth and social-driven lead attribution Marketing & Automation Create newsletters, drip campaigns, and lifecycle email communications Manage segmentation, deliverability, and performance tracking Multi-Brand Coordination Ensure brand consistency across messaging and visual identity Coordinate cross-brand campaigns and track integrated results Public Relations & Outreach Assist with press releases, media outreach, and award submissions Support campaigns related to company milestones, expansion, and community involvement Contribute to crisis communication strategies Analytics, Reporting & Marketing Technology Manage tools including GA4, Google Tag Manager, Meta Pixel, Insight Tag Implement UTM tracking and maintain attribution standards Build reports on campaign performance, lead generation, and ROI Vendor & Budget Management Coordinate with external vendors and freelancers Monitor budgets, campaign ROI, and deliverables Manage marketing platforms and tools Internal Communication & Employer Branding Support recruiting campaigns and employer branding initiatives Assist with internal messaging and professional brand presence Strategic Marketing & Improvement Identify growth opportunities through data analysis and market trends Recommend scalable strategies to improve performance and efficiency Required Qualifications 2-4 years of experience in digital marketing, content marketing, or related role Strong knowledge of: Google Ads, SEO, social media platforms marketing and website management Experience with: Google Analytics, Tag Manager, Meta Business Suite Ability to work independently in a fast-paced environment Experience with CMS platforms, CRMs, and marketing automation tools Proficiency in Google Workspace, Canva, and digital marketing tools Preferred Qualifications Bachelor's degree in Marketing, Communications, Business Experience managing multi-brand or multi-entity marketing efforts Familiarity with local SEO, paid social, and reputation management If interested, please send resume to

STEVE SCAVONE

All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the California Fair Chance Act, City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, and Los Angeles County Fair Chance Ordinance.