Job Description
Job Listing ID:
4496977 Job Title:
Lead Specialist, Marketing Application Deadline:
Open Until Filled Job Location:
Salem
Date Posted:
05/22/2026 Hours Worked Per Week:
Not Provided Shift:
Not Provided Duration of Job:
Either Full or Part Time, more than 6 months You may contact this employer directly.
(Obtain the contact information to print or add to your jobs.) Job Summary:
Lead Specialist, Marketing Function:
Enterprise Learning & Skills (ELS) - Hyperscaler Accounts Description:
Own and deliver joint go-to-market marketing strategies with global hyperscaler partners, driving pipeline, executive engagement, and long-term account growth. This role is typically known in the market as "Partner Marketing Manager". Role Overview The Lead Specialist, Marketing is responsible for developing and executing joint go-to-market (GTM) marketing strategies with Pearson's most strategic global hyperscaler partners. This role sits at the intersection of partner marketing, account-based marketing (ABM), and sales enablement, ensuring alignment across Marketing, Sales, Product, and external partners to drive pipeline growth, executive engagement, and long-term account success. You will focus on a small number of high-priority global partners, leading integrated marketing programmes including campaigns, events, executive engagement, content, and enablement activity. Key Responsibilities Partner & Account Marketing Own marketing strategy and execution for assigned global strategic partners and priority accounts Develop and deliver joint go-to-market and co-marketing plans aligned to business goals, account priorities, and partner roadmaps Act as the main day-to-day marketing contact for hyperscaler partners, managing alignment, timelines, and delivery Identify and progress new partner engagement opportunities in collaboration with internal stakeholders Integrated Campaign Execution Plan and execute integrated marketing programmes including events, executive forums, ABM campaigns, webinars, email, social, paid media, and sponsorships Work closely with Events, ABM, Communications, and Digital teams to ensure cohesive campaign delivery Coordinate the development of co-branded content such as case studies, blogs, and promotional assets Lead end-to-end campaign execution from planning through to launch, measurement, and optimisation Sales & Stakeholder Enablement Partner with Client Partners, Sales Leaders, and Partner Ecosystem Managers to align marketing activity with account strategy Develop and maintain sales-ready assets, toolkits, and enablement materials Support executive engagement initiatives linked to key campaigns, events, and partner programmes Cross-Functional Leadership Act as a central point of coordination across Marketing, Sales, Product, and external partners Translate complex partner and product messaging into clear, compelling market narratives Drive accountability across stakeholders to ensure timely delivery of marketing initiatives Measurement & Optimisation Track campaign performance and marketing outcomes, providing insights and recommendations Report on contribution to pipeline, awareness, and engagement Continuously refine programmes based on performance data, partner feedback, and business priorities Qualifications & Experience 8-10+ years' experience in partner marketing, B2B marketing, ABM, or strategic marketing roles Experience working with large global partners or enterprise accounts Strong programme management and stakeholder management skills Experience operating within complex, matrixed organisations Excellent written and verbal communication skills, with the ability to engage at executive level Experience delive... Job Classification:
Marketing Managers Access our statewide or regional occupation report for more information about wages,
employment outlooks, skills, training programs, related occupations, and more. Compensation
Salary:
Not Provided Job Requirements
Experience Required:
See Job Summary
Education Required:
None Minimum Age:
N/A Gender:
N/A
