Technical Marketing Specialist

Location:

Elkridge, MD (100% onsite)

Salary:

$65-80k

Skills:

3+ yrs B2B marketingIntroductionWe are looking for a hands on Technical Marketing Specialist who enjoys working at the intersection of technology and marketing. This role focuses on turning complex products and services into clear, compelling stories that drive awareness, interest, and sales. You will support a growing B2B business by helping customers understand technical value, performance, and return on investment through thoughtful marketing strategies and execution. This position is ideal for someone who is adaptable, self directed, and comfortable working in a small, fast moving team environment.

Top Reasons to work with usOpportunity to influence and shape marketing strategy rather than just execute tasksExposure to technical and engineering driven products in a B2B settingCollaborative environment with direct access to technical teams and leadershipAbility to see direct impact of your work on lead generation and business growthCompetitive compensation and room for professional developmentThe Role/ResponsibilitiesPlan and execute marketing initiatives that support business and revenue goalsTranslate technical specifications, engineering concepts, and performance data into customer focused messagingDevelop and maintain marketing content including website copy, case studies, email campaigns, and sales materialsManage digital marketing activities such as paid search, analytics, email platforms, and social mediaSupport lead generation efforts and sales enablement through targeted campaigns and materialsConduct market and competitor research to inform positioning and messagingTrack, analyze, and report on campaign performance and key marketing metricsPartner closely with engineers, project teams, and leadership to ensure technical accuracy and consistencyMaintain and regularly update website content and digital assetsAssist with branding, positioning, trade shows, and industry events as neededSkills/Experiences required

• Bachelors degree in marketing, business, communications, engineering, or a related field, or equivalent practical experience
• At least 2 years of marketing experience, preferably in a technical, engineering, or B2B environment
• Strong written and verbal communication skills with the ability to simplify complex ideas
• Comfort working with technical subject matter and data driven messaging
• Experience using digital marketing and analytics tools such as Google Analytics, CRM systems, and email platforms
• Working knowledge of Google Ads and digital advertising best practices
• Strong organizational skills and the ability to manage multiple priorities
• Self motivated, adaptable, and comfortable taking ownership in a small team setting
• Bonus skills include marketing automation experience and basic design experience using tools like Canva or Adobe productsBenefitsMedical, Dental, Vision, matching 401K (up to 5%), PTO