Sr. Engagement Strategist, Marketing Applied Sciences

at General Motors in Augusta, Maine, United States Job Description Job Description The Role The Marketing Applied Sciences ( MAS ) team is responsible for delivering data-driven solutions to help GM organizations achieve their business goals. The Sr. Engagement Strategist serves as a senior individual contributor and subject matter expert for marketing analytics, helping identify actionable insights across channels and drive ongoing performance optimization efforts. This role is ideal for someone who is hands-on with data, highly collaborative, and skilled at connecting metrics to marketing impact. The Sr. Engagement Strategist also plays a key role in the orchestration of cross-functional initiatives, coordinating with brand, product, and analytics partners to help measure and improve marketing effectiveness across media channels, audiences, websites, etc. The ideal candidate is highly organized and comfortable with managing complex data and analytics projects. They also bring deep expertise in paid media and digital platforms, a passion for solving business problems with data, and the ability to clearly communicate results and concepts to both technical and non-technical audiences. What you'll do + Serve as a strategic partner to brand and performance marketing teams, gaining a deep understanding of the business, marketing goals, and underlying questions to inform data-driven decision making. + Lead end-to-end delivery of campaign performance analyses by connecting paid media, website engagement, audience strategy, and business contextinto a cohesive narrative. + Collaboratewith data scientists, product managers, and channel leads to ensureaccurateandtimelydelivery ofmeasurementneeds. + Use analytics tools (e.g., Databricks,PowerBI) to independently explore data,validatefindings, and build robust supporting analysis where needed. + Build clear, compelling narratives that translate complex dataintobusiness relevant insights and actionable recommendations for senior stakeholders. + Drive standardization and automation of recurring analyses whereappropriate, freeing up time for deeper, more strategic work. + Proactivelyidentifyperformance trends and opportunities for testing and optimization. + Contribute to MAS best practices, templates, and frameworks for measurement and communication. Your Skills & Abilities (Required Qualifications)? + Bachelor's degree in Marketing, Business Analytics, Statistics, Economics, or related field + 6+ years of experience in media/performance To view full details and how to apply, please login or create a Job Seeker account