Marketing Specialist Walker-Miller Energy
1 Detroit, MI Job Details 1 hour ago Qualifications LinkedIn Digital marketing campaign setup AP style YouTube Identifying new business opportunities Research Customer relationship management Stylistic editing SharePoint Newsletters (communication methods) Managing projects Facebook Productivity software
Instagram Full Job Description Company Overview:
Walker-Miller Energy Services is a 26-year-old Detroit-based, core-values driven company committed to changing lives through energy efficiency. We create and manage customized energy waste reduction programs that help electric and gas utilities meet mandated energy savings goals. Our experience driven philosophy of clean energy as economic development helps families and businesses save energy and save money. Through innovative, inclusive initiatives, we help build communities by creating local jobs, producing equitable energy savings for all rate payers, and spurring the growth of diverse local businesses. Our operating philosophy is reflected in our core values. We refer to them as
BEHIVE . B
- Boldly Go E
- Embrace Equity H
- Humble Confidence I
- Inclusive Stewardship V
- Value Reputation E
•
Extraordinary Experience Position Summary:
The Marketing Specialist is responsible for assisting with the creation and implementation of Walker-Miller's organizational marketing and communications vision, experiential marketing, conference exhibition, trade show presence, and additional on-site events and tabling/booth opportunities. The person in this role is tasked with integrating digital and organizational communications strategy, with a focus on internal and external stakeholder engagement, while providing marketing, public relations, branding and event management support. A key intermediary across various departments, the Marketing Specialist cultivates organizational messaging and editorial growth by helping to develop written content for public dissemination, as well as the presentation of multimedia content across multiple social media platforms. In this role you will also assist a multi-state team that manages the launch and day-to-day execution of co-marketing, branding and customer engagement initiatives with our partners.
Essential Responsibilities:
This list of duties and responsibilities is not all-inclusive and may be expanded to include other duties and responsibilities, as management may deem necessary from time to time. Embrace and operate within our core values. Content development and distribution across all digital media platforms including X, Instagram, Facebook, LinkedIn and other social media and visitor engagement platforms. All content will be approved prior to sharing on social media. In collaboration with teams across the organization, work to promote organizational materials on social media platforms. Monitor social media metrics and collaborate with in-house and external graphic designers to provide direction and guidance with creative design. Work closely with program managers and leadership to establish messaging around programs and critical announcements. Assist with content production for online platforms, including email campaigns, external facing website and company intranet. Assist in coordinating and publishing Walker-Miller newsletters using a CRM platform. Copy edit digital content to meet standards for style, grammar, punctuation, spelling, clarity, accuracy, and accessibility, while maintaining consistency in branding and messaging. Research market trends and competitors to compare strategies. Assist in the development, promotion and production of virtual webinar series. Collaborate with internal team members to develop print, electronic marketing materials and display materials to support Walker-Miller's qualifications and positioning within the industry. Provide event coordination support for conferences, tradeshows and other events where Walker-Miller exhibits. Perform other duties and/or special projects as assigned.
Minimum Qualifications:
A bachelor's degree in marketing, communications, public relations, or related field, or equivalent work experience. Minimum of 3 years of experience in a marketing or communications role. A demonstrated ability to be proactive and assertive in identifying and capturing growth opportunities, as well as thinking creatively and strategically. Strong interpersonal communication skills to interface with various internal departments and management levels, and external stakeholders.
Must be proficient in:
Microsoft Office, SharePoint and prominent social media platforms (Facebook, X, Instagram, LinkedIn, YouTube). Demonstrated experience representing diverse cultures and communities in marketing projects and campaigns. Detail oriented with the ability to multi-task in a fast-paced environment, and to manage multiple projects, deadlines, and priorities. Exceptional verbal and written communication skills, including proficiency in writing, copy editing, and formatting for various outlets. Proficiency in Associated Press Style. Experience in conceptualizing, producing, and implementing social media campaigns across various platforms. Knowledge of best practices in email campaign and social media management. Must be able to work independently, consistently meet deadlines, and be an enthusiastic self-starter, who is highly creative and innovative in designing, planning, and executing. Detail-oriented and personable, with strong organizational skills and a love for storytelling. This role will require the individual to live in the metro Detroit area and be required to go into the office occasionally to support event inventory and shipping needs.
Travel Requirements:
Up to 10% travel.
Physical Demands and Work Environment:
Required to sit, stand, walk; talk and hear; and ability to touch and handle tools and/or controls The team member is frequently required to stand, walk, kneel, crouch, and/or crawl Ability to lift up to 30 pounds Noise level is typically low to moderate
Note:
Reasonable accommodations may be made for individuals with disabilities to perform the essential functions of this position. The above information describes the general duties and requirements necessary to perform the principle functions of the position. This shall not be construed as a detailed description of all the duties and requirements that may be necessary in this position. Walker-Miller Energy Services is an Equal Opportunity Employer. At Walker-Miller Energy Services, we Embrace Equity by encouraging qualified candidates from all backgrounds and identities to apply for open positions! We have several optional questions about candidates' demographics, but they do not impact hiring decisions. In fact, all candidate demographic data is anonymized for compliance purposes and to reduce unconscious bias in the hiring process, so none of the information collected here will be attached to your individual application. We ask for this information because Walker-Miller is committed to inclusive recruitment practices, so we hold ourselves to a high standard in developing a candidate pool that is diverse in background, experience, and perspective. Walker-Miller Energy Services participates in E-Verify. Which confirms employment authorization of all newly hired employees and most existing employees through an electronic database maintained by the Social Security Administration and Department of Homeland Security. For new hires, the E-Verify process is completed in conjunction with the Form I-9 Employment Eligibility Verification on or before the first day of work. E-Verify is not used as a tool to pre-screen candidates. For up-to-date information on E-Verify, go to www.uscis.gov and click on 'E-Verify' located near the bottom of the page. E-Verify Notice E-Verify Notice (Spanish) Right to Work Notice Right to Work Notice (Spanish)
