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SEO & Digital Marketing Specialist (In‑House)

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Intella Parts Company LLC

Holland, MI (In Person)

$65,000 Salary, Full-Time

Posted 5 days ago (Updated 4 days ago) • Actively hiring

Expires 6/29/2026

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Job Description

Intella Parts Company is seeking a hands-on SEO & Digital Marketing Specialist to drive organic growth, improve search rankings, and expand our online presence. This role is execution-focused and ideal for someone who understands SEO fundamentals, link building, and digital marketing—but is also eager to learn, move quickly, and deliver results. You will work directly with leadership and play a key role in increasing traffic, visibility, and revenue through search. This is a
FULLY IN-PERSON
role based in Holland, MI. We are NOT considering remote applicants. Responsibilities SEO Optimization Perform keyword research and implement SEO strategies to increase rankings and organic traffic Optimize website content (titles, meta descriptions, structure, internal linking) Identify and fix technical SEO issues (crawl errors, indexing, site performance) Monitor performance using Google Search Console and analytics tools Link Building / Authority Growth Develop and execute backlink acquisition strategies Conduct outreach to websites, blogs, and partners to secure quality links Identify link opportunities through competitor and keyword research Track backlink performance and continuously refine approach Digital Marketing Support digital marketing campaigns (content, email, SEO-driven initiatives) Create and optimize content aligned with SEO and conversion goals Analyze marketing data and improve campaign performance Assist with product promotions and marketing initiatives Tools & Systems Use Google Search Console to track search performance and indexing Utilize Adobe tools (Photoshop, Illustrator, etc.) for basic design needs Work within internal platforms (ERP, CMS, e-commerce systems) Quickly learn new software and systems as needed Qualifications Required 3-6 years experience in SEO, digital marketing, or related field Solid understanding of SEO (on-page, technical, off-page) Experience with Google Search Console, Google Analytics, or similar tools Familiarity with link building or outreach strategies Basic working knowledge of Adobe Creative Suite Strong analytical and problem-solving skills Preferred Experience with e-commerce or B2B marketing Ability to manage multiple projects and prioritize effectively Self-starter with strong initiative and attention to detail Fast learner with the ability to adapt to new systems quickly About Intella Parts Company Intella Parts Company is a leading supplier of forklift and material handling parts, serving customers across the United States, Canada and Mexico. We are focused on growth, efficiency, and delivering value to our customers through strong operations and innovative marketing.
Pay:
$55,000.00 - $75,000.00 per year
Benefits:
401(k) 401(k) matching Dental insurance Health insurance Health savings account Life insurance Retirement plan Application Question(s): Do you currently live within commuting distance (30 miles) of Holland, Michigan 49424?
Experience:
SEO digital marketing: 4 years (Required)
Work Location:
In person