Digital Marketing Specialist - Part Time

Job Summary 910 Media Group is seeking a Digital Marketing Specialist to lead strategy, execution, and optimization of marketing efforts for NanBop Farm, a growing local brand. This role focuses on driving brand awareness, audience growth, and revenue across key business areas, including CSA memberships, ticketed events, farmers markets, and wedding bookings. Due to the seasonal nature of farm operations, this position will also support marketing efforts for other 910 Media Group brands, including 910 News and Traverse Northern Michigan magazine. Responsibilities Develop and execute integrated marketing strategies across digital, social media, email, broadcast, and paid channelsManage and optimize campaigns (SEO/SEM, social media, and paid advertising)Oversee website updates, performance, and user experienceTrack and analyze campaign performance; adjust strategies based on data insightsLead email marketing campaigns, including CSA updates, event promotions, and wedding marketingCollaborate with internal team members (social media and event coordination) to align messagingMaintain brand consistency across all platforms and communicationsCreate marketing materials using Canva or similar toolsEngage with audiences by responding to messages, comments, and creating social content (including video)Stay up to date on digital marketing trends and best practices Qualifications Bachelor's degree in Marketing, Communications, Business, or related field3-7+ years of experience in digital or integrated marketingStrong knowledge of digital marketing tools, platforms, and analyticsExperience managing campaigns from strategy through execution and reportingExcellent communication, organization, and project management skillsExperience with video content creation (Reels, TikTok, etc.) Preferred Qualifications Experience with social media analytics toolsFamiliarity with Canva or similar design toolsKnowledge of SEO and platforms like WordPressExperience with event platforms (e.g., Eventbrite)Familiarity with payment tools such as Stripe Work Environment & Location Northern Michigan candidates preferredMust be able to work in person in Cadillac or Traverse City up to 20 hours per weekFlexible, part-time schedule Why Join 910 Media Group? Work with a growing, locally owned media and agriculture businessOpportunity to shape marketing strategy across multiple brandsCreative, hands-on role with real impact Schedule Approximately 20 hours per weekFlexible scheduling At 910 Media Group, we believe diverse perspectives make our team stronger. We are proud to be an equal opportunity employer and are committed to fostering an inclusive, respectful workplace for all. We welcome applicants of all backgrounds and experiences.