Digital Marketing Specialist - Part Time

Job Summary 910 Media Group is seeking a Digital Marketing Specialist to lead strategy, execution, and optimization of marketing efforts for NanBop Farm, a growing local brand. This role focuses on driving brand awareness, audience growth, and revenue across key business areas, including CSA memberships, ticketed events, farmers markets, and wedding bookings. Due to the seasonal nature of farm operations, this position will also support marketing efforts for other 910 Media Group brands, including 910 News and Traverse Northern Michigan magazine. Responsibilities Develop and execute integrated marketing strategies across digital, social media, email, broadcast, and paid channels Manage and optimize campaigns (SEO/SEM, social media, and paid advertising) Oversee website updates, performance, and user experience Track and analyze campaign performance; adjust strategies based on data insights Lead email marketing campaigns, including CSA updates, event promotions, and wedding marketing Collaborate with internal team members (social media and event coordination) to align messaging Maintain brand consistency across all platforms and communications Create marketing materials using Canva or similar tools Engage with audiences by responding to messages, comments, and creating social content (including video) Stay up to date on digital marketing trends and best practices Qualifications Bachelor's degree in Marketing, Communications, Business, or related field 3-7+ years of experience in digital or integrated marketing Strong knowledge of digital marketing tools, platforms, and analytics Experience managing campaigns from strategy through execution and reporting Excellent communication, organization, and project management skills Experience with video content creation (Reels, TikTok, etc.) Preferred Qualifications Experience with social media analytics tools Familiarity with Canva or similar design tools Knowledge of SEO and platforms like WordPress Experience with event platforms (e.g., Eventbrite) Familiarity with payment tools such as Stripe Work Environment & Location Northern Michigan candidates preferred Must be able to work in person in Cadillac or Traverse City up to 20 hours per week Flexible, part-time schedule Why Join 910 Media Group? Work with a growing, locally owned media and agriculture business Opportunity to shape marketing strategy across multiple brands Creative, hands-on role with real impact Schedule Approximately 20 hours per week Flexible scheduling At 910 Media Group, we believe diverse perspectives make our team stronger. We are proud to be an equal opportunity employer and are committed to fostering an inclusive, respectful workplace for all. We welcome applicants of all backgrounds and experiences.