Digital Marketing Specialist

Description We are looking for a Digital Marketing Specialist to support high-impact marketing initiatives for a non-profit organization based in Minnesota. This long-term contract opportunity is ideal for a marketing specialist who can coordinate campaigns, interpret performance data, and help expand audience reach through thoughtful multi-channel promotion. The person in this role will partner with internal teams and external vendors to deliver high-quality marketing assets, strengthen brand visibility, and support program growth.

Responsibilities:

• Coordinate end-to-end execution of marketing campaigns by building work plans, managing schedules, and tracking budgets to keep initiatives on course.
• Review campaign results regularly, interpret performance metrics, and recommend adjustments to messaging, content, or channel strategy to improve outcomes.
• Pursue promotional opportunities across domestic and international markets by researching prospects, evaluating fit, and helping secure placements that broaden program exposure.
• Identify new audience segments and support lead-generation efforts designed to increase engagement and extend the reach of organizational programs.
• Collaborate with internal stakeholders to develop marketing collateral and campaign assets that align with program objectives and audience needs.
• Verify the quality, consistency, and brand alignment of marketing materials, and provide final approval before launch or distribution.
• Manage communications across multiple marketing channels to reinforce brand presence and contribute to attendance and revenue goals.
• Facilitate kickoff sessions and milestone reviews with cross-functional teams, while sharing clear progress updates with stakeholders throughout each campaign lifecycle.
• Build and maintain productive relationships with outside vendors to support timely delivery and effective execution of marketing initiatives.
• Stay informed on emerging marketing practices, competitor activity, audience insights, and market trends to guide campaign planning and optimization. Requirements
• Experience supporting and executing digital marketing campaigns, including planning, coordination, and performance analysis.
• Proficiency with Adobe Creative Cloud for developing or refining marketing materials.
• Working knowledge of brand awareness strategies and how to maintain consistency across audience-facing content.
• Demonstrated ability to organize campaign plans, timelines, and budgets while managing multiple priorities.
• Strong analytical skills with the ability to evaluate campaign data and translate findings into actionable improvements.
• Effective communication and collaboration skills for working with cross-functional teams and external partners.
• Experience with campaign planning across multiple channels to support engagement, attendance, or revenue objectives.

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