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Content Strategist
Job
Horizontal Talent
Minneapolis, MN (In Person)
Full-Time
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Job Description
We are seeking a talented Digital Content Strategist to join our team for an exciting website redesign project. This role focuses on delivering high-quality digital content that aligns with our strategic goals and enhances user experience. Responsibilities Conduct thorough audits of existing website content to assess relevance and alignment with business objectives. Recommend actions for content retention, revision, consolidation, or removal based on audit findings. Create, edit, and optimize website content to fit new design templates and user journeys. Collaborate with cross-functional teams to ensure content consistency in voice, tone, and messaging. Apply SEO best practices to enhance content discoverability and user engagement. Utilize AI-assisted tools to draft and scale content while maintaining quality and accuracy. Manage ongoing content updates as the website evolves to keep information current and optimized. Skills 5+ years of experience in content strategy, design, or digital content development. Proven experience with website redesigns or large-scale content refresh initiatives. Strong analytical skills to translate data into actionable content strategies. Excellent writing, editing, and content structuring skills tailored for web environments. Familiarity with SEO principles and emerging content optimization techniques. Preferred Skills Experience collaborating with UX/design teams and familiarity with design systems. Comfort using AI content tools to enhance efficiency and productivity. Ability to balance strategic thinking with high-volume content execution in dynamic environments. Experience developing content targeted at SMB or B2B audiences is a plus. At Horizontal, we celebrate diversity and are committed to creating an inclusive environment for all team members. We encourage applicants from all backgrounds and experiences to apply and contribute to our vibrant culture. By applying for this position, you acknowledge and agree that Horizontal Talent may contact you regarding your application using automated technology, including phone calls, SMS/text messages, or email, which may be delivered by our virtual AI recruiter, Alex.