Strategic Marketing Account Executive

Strategic Marketing Account Executive News-Press & Gazette Company - 3.3 Columbia, MO Job Details Full-time 1 day ago Qualifications Managing customer accounts Customer relationship building Media sales Customer retention Social media marketing Business development within consulting Identifying new business opportunities Consulting experience Mid-level Client relationship development SEM campaigns Marketing strategy development Market research Marketing analytics Account management Developing multi-channel marketing campaigns Analytics Full Job Description Unlock Your Next Great Career Move in Mid-Missouri Are you an experienced marketing professional ready for a change? Join our family-owned media company . We offer the stability and support you need to build a long, lucrative career applying high-level strategy to local business challenges. As Mid-Missouri's ABC and FOX affiliate, we hold a trusted, multi-platform position in the community. We are seeking a highly driven, strategic professional to work with local businesses on their marketing, advertising, and business development. You will champion the strength of our broadcast (local news, high-profile sports, prime-time entertainment) and our comprehensive suite of advanced digital marketing solutions . This is a strategic consulting and sales position that requires you to understand a client's business deeply and craft impactful, multi-platform media solutions that deliver measurable results. What You Will Do (Key Responsibilities)

Strategic Client Consulting:

Work closely with Mid-Missouri businesses and advertising agencies to analyze their marketing needs, identify growth opportunities, and develop data-driven, strategic campaigns.

Multi-Platform Solution Design:

Utilize a comprehensive portfolio of advertising products, including broadcast television (ABC17, FOX22), targeted streaming television (OTT/CTV) , and a full suite of digital marketing tactics (SEM, SEO, display, social).

Business Development:

Aggressively pursue new business and cultivate long-term relationships that lead to sustained partnerships. This role also manages an established book of business .

Client-Focused Account Management:

Prioritize relationship-driven account management, ensuring client success, campaign performance, and consistent renewals.

Collaboration:

Work with our experienced team to leverage internal market research, audience analytics, and industry insights to build winning proposals. Qualifications We are looking for a seasoned professional who can bring immediate value to our clients.

Preferred Experience & Skills:

A strong understanding of digital media strategies and trends (e.g. SEO, SEM, social, or streaming TV). Exceptional communication, presentation, and strategic thinking A relationship-driven approach with a clear focus on client retention and growth. Previous professional experience in a Marketing, Communications, Business, or a related field.

Hours/Schedule:

This is a full-time position, scheduled Monday through Friday from 8:00am-5:00pm with flexibility required by the employee.

ABC17/FOX22

is owned by a company dedicated to providing the best advertising and marketing strategies for its clients and providing the best news coverage in the markets they serve. NPG of Missouri is an Equal Opportunity Employer. Applicants must provide a cover letter and resume when applying. NPG of Missouri, LLC is an Equal Opportunity Employer Posting closes when position is filled