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Marketing & Graphic Design Specialist
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Laura Park Designs
Charlotte, NC (In Person)
Full-Time
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Job Description
The Marketing & Graphic Design Specialist is a hands-on role focused on email and SMS marketing across retail, wholesale, trade, showroom, and retail store audiences. This role is responsible for planning, writing, designing, building, and deploying campaigns while supporting product launches, website updates, and brand marketing initiatives. Key Responsibilities Manage the monthly email and SMS marketing calendar Design, build, schedule, and deploy email and SMS campaigns across customer audiences Develop email and SMS copy aligned with product launches, promotions, and seasonal priorities Refresh automated flows and support lifecycle marketing initiatives Monitor campaign performance and identify opportunities to improve engagement, conversions, and revenue Maintain website imagery, homepage updates, and seasonal digital assets to support campaign and merchandising priorities Support product launch planning, execution, and campaign coordination Design and produce marketing collateral including email graphics, signage, and promotional materials Assist with photoshoots, content coordination, and creative asset organization Help maintain and elevate the overall brand aesthetic across channels Support store promotions, showroom preparation, and trade market presentation Attend bi-annual trade markets as needed Qualifications The ideal candidate is organized, proactive, creative, and detail-oriented, with the ability to manage multiple projects in a fast-paced environment while contributing thoughtful ideas that support brand growth and customer engagement. 2-5 years of experience in email marketing, digital marketing, brand coordination, or a related marketing role Experience with Shopify, Klaviyo, Canva, and Adobe Creative Suite preferred Strong copywriting, communication, and organizational skills Strong design sensibility and attention to detail Ability to manage multiple projects and deadlines in a fast-paced environment Interest in luxury lifestyle, interiors, fashion, or home brands preferred