Influencer Manager

We are looking for a Director of Marketing to support brand growth through creator partnerships, social media initiatives, and digital marketing programs in Fayetteville, Arkansas. This Long-term Contract to Hire position is ideal for a marketing specialist who can balance big-picture planning with day-to-day execution across multiple consumer brands. The role offers the opportunity to shape brand visibility, strengthen online engagement, and contribute to ecommerce performance in a collaborative, on-site environment.

Responsibilities:

• Build and manage influencer and affiliate partnership programs, with a strong emphasis on Amazon-related outreach and relationship development.
• Plan and carry out multi-channel marketing activities that increase brand awareness and support product launches, promotions, and seasonal campaigns.
• Produce compelling social media content and branded messaging designed to grow audience engagement and reinforce brand identity.
• Develop visual marketing materials, including graphics and creative assets, that align with established brand standards.
• Oversee a structured marketing schedule to keep campaigns, content, and promotional efforts organized and on track.
• Support ecommerce and marketplace initiatives by improving product presentation, digital merchandising, and online visibility.
• Track campaign metrics, interpret performance data, and recommend adjustments that improve marketing results and inform future strategy.
• Partner with internal leaders, sales stakeholders, and external collaborators to ensure marketing efforts are aligned with business goals.