Search Engine Marketing Specialist

Search Engine Marketing Specialist 701x Fargo, ND Job Details Full-time $55,000 - $65,000 a year 5 hours ago Benefits Health savings account Health insurance Dental insurance Paid time off Vision insurance Life insurance Qualifications Social media advertising Website management Microsoft Excel Microsoft Outlook Bachelor's degree in communications Marketing Competitive analysis Bachelor's degree in business Digital marketing budget management Mid-level Multivariate testing SEM campaigns ROI Graphic design Bachelor's degree in marketing Website traffic metrics analysis Analysis skills Driver's License Project management Wix Content creation Bachelor's degree Driving Graphic design software Video production Pay-per-click (PPC) advertising Communications Facebook Marketing analytics Budgeting A/B testing Website analysis CRM system proficiency 1 year Brand awareness campaigns Business B2B marketing Keyword topic research Paid search marketing Customer acquisition Campaign performance reporting Paid search advertising campaigns

Full Job Description Responsibilities:

• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics, PPC initiatives, and campaigns
• Manage campaign expenses to stay on budget, estimate monthly costs, and reconcile discrepancies
• Optimize copy and landing pages for paid search engine marketing campaigns
• Perform ongoing keyword discovery, expansion, and optimization
• Research and analyze competitor advertising links

Desired Skills:

• Proven SEM experience and success managing PPC campaigns on Google and Meta
• Well-versed in performance marketing, conversion, and online customer acquisition
• In-depth experience with bid management tools
• Experience with Google Analytics or similar website analytics tools
• Strong analytical skills and experience generating SEM reports
• Familiarity with A/B and multivariate experiments
• Deep understanding of the marketing landscape, previous B2B experience is a plus
• Creative thinking that inspires out-of-the box ideas
• Must have exceptional project management skills
• Understanding of the Agriculture Industry is a plus
• Experience using a CRM, specifically HubSpot
• Ability to work under pressure and meet strict deadlines.
• Ability to create short form video content
• Graphic design capability, familiarity with

Adobe Creative Cloud Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a quantitative, test-driven field
• Minimum of 1-2 years proven experience working with various graphics & digital marketing platforms
• Ability to be independent and have initiative to start and complete projects with minimal supervision.
• Proficiency with Microsoft Office Suite (Outlook365, PowerPoint, Excel, Word)
• Proficiency with Google Ads and Meta Business Suite
• Proficient with website management specifically Wix or a related platform
• Excellent verbal and written skills
• Ability to self-manage
• Must have a valid driver's license, minimal but occasional travel

Job Type:

Full-time About the

Role:

We are looking for a talented, driven Search Engine Marketing Specialist to manage all pay-per-click (PPC) and digital marketing activities to help increase awareness of our brand and products to a nationwide audience. The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google and Meta (Facebook), as well as other search and display marketing engines. A successful SEM Specialist will effectively manage the paid search budget and work with the Sales and Marketing team in order to maximize ROI, drive traffic, and attract customers. The Search Engine Marketing Specialist will work directly with our fast-paced and dynamic team, including our Marketing Coordinator and Sales Representatives, and often coordinate with other members of the Business team. The hire must be savvy in finding ways to best reach and connect with our target customers, be up to date with current marketing trends, have a passion for innovative technology, and always be willing to learn new things. This position allows a hard-working individual to expand their knowledge, grow within the company, and to be part of revolutionizing the industry into smart ranching. About 701x 701x is developing highly innovative precision agriculture technologies with a focus on beef cattle. We have developed a cattle management system consisting of a record-keeping app and optional GPS/activity monitoring ear tags for livestock. We are continuously improving and adding features to our software app, as well as adding in a variety of other hardware devices and sensors to help automate the production of beef cattle.

Job Type:

Full-time Pay:

$55,000.00 - $65,000.00 per year

Benefits:

Dental insurance Health insurance Health savings account Life insurance Paid time off Vision insurance

Work Location:

In person