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Marketing Automation Specialist
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Robert Half
New York, NY (In Person)
Full-Time
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Job Description
Description We are looking for an experienced Marketing Automation Specialist to lead and optimize marketing operations for our organization. This long-term contract position is based in New York, New York, and offers the opportunity to take ownership of marketing automation systems, workflows, and reporting frameworks. Ideal candidates will have a proven ability to operate independently and drive measurable results in a fast-paced environment.
Responsibilities:
- Manage and maintain marketing automation platforms such as Marketo and HubSpot, ensuring seamless integration with organizational systems.
- Develop and refine lead tracking, routing processes, and campaign workflows to enhance operational efficiency.
- Ensure data accuracy and consistency across systems while implementing reliable reporting mechanisms.
- Collaborate with technology teams to optimize and expand the marketing infrastructure.
- Oversee the entire campaign execution framework, including intake, prioritization, and workflow processes across teams.
- Implement structured processes to ensure campaigns are executed efficiently and adhere to compliance standards.
- Monitor marketing performance across campaigns and channels, identifying opportunities for improvement through data insights.
- Create and maintain dashboards to provide stakeholders with visibility into campaign engagement and pipeline contributions.
- Act as the primary leader of marketing operations, establishing scalable processes and driving accountability across teams.
- Partner cross-functionally to align marketing operations with broader business objectives and timelines. Requirements
- 8-12+ years of hands-on experience in marketing operations, with direct responsibility for systems, workflows, and infrastructure.
- Expertise in managing marketing automation platforms such as Marketo, HubSpot, and CRM systems like Salesforce.
- Proven ability to design and enhance marketing infrastructure, workflows, and reporting frameworks for scalability.
- Strong data analysis skills, including experience with dashboards, performance tracking, and campaign measurement.
- Familiarity with tools such as Google Analytics, Google Ads, Microsoft Power BI, and email campaign platforms.
- Ability to operate autonomously in dynamic environments while maintaining a high degree of accountability.
- Exceptional collaboration skills to work effectively across marketing, technology, and business teams.
- Comfortable leading marketing operations with a focus on both execution and infrastructure development.