Marketing Processes Specialist

Marketing Processes Specialist Superior Plus Propane - 2.4 Rochester, NY Job Details Full-time $70,000 - $85,000 a year 1 day ago Benefits Employee assistance program Flexible schedule Qualifications Salesforce Marketing Cloud Marketing Process optimization Workflow management (operations management method) Technical documentation Regulatory compliance Data analysis skills Data reporting Mid-level Taxonomy SQL Inside sales Salesforce Cloud Continuous improvement Marketing campaign management 1 year Marketing operations Business Communication skills Campaign performance reporting Full Job Description The Marketing Processes Specialist plays a key role in keeping marketing campaigns, lead management, and Inside Sales workflows running smoothly within clear, scalable processes. Working hands-on with campaign operations and marketing automation, this role helps ensure accurate data, consistent lead progression, and reliable reporting across the full funnel. This position is ideal for someone who enjoys structured, detail-oriented work and is eager to build hands-on experience in marketing operations, automation, and funnel management.

Why join us:

Culture:

Join a supportive and inclusive work environment where collaboration, respect, and open communication are at the core of everything we do.

Competitive Compensation:

We offer highly competitive compensation and a total rewards package, ensuring that your hard work and dedication are recognized and rewarded accordingly.

Flexibility:

We understand the importance of work-life balance and offer various flexible schedules to help you manage your personal and professional commitments effectively.

Technology:

Work with state-of-the-art tools and technologies that empower you to excel in your role and stay at the forefront of industry trends.

Employee Assistance Programs:

We care about you! You and your family will have access to LYRA, an industry leading platform that provides comprehensive support and a myriad of resources to help support your physical, mental, financial and social well-being.

Opportunity:

A continuous focus on professional development with many opportunities for training & career growth.

Safety Focused:

We care about you and have developed a 24/7 safety mindset that is showcased throughout every facet of the organization. What you'll do: This role offers hands on exposure to Marketing Operations, funnel management, and Inside Sales alignment, with opportunities to deepen expertise in automation, and process design. Support standardized campaign intake, setup, and QA processes to ensure consistent, high quality campaign execution. Enforce campaign and funnel governance standards, including lifecycle stages, required fields, timestamps, and UTM tagging, to maintain accurate funnel progression and reporting. Validate campaign member statuses and lifecycle stage application, auditing stage movement and timestamps to ensure certified funnel compliance. Enable consistent funnel measurement that supports reliable performance reporting and optimization across the full customer journey. Support lead routing, assignment, and handoff processes to ensure timely Inside Sales follow up and clear accountability between Marketing and Sales. Monitor SLA adherence, track MQL acceptance and SQL conversion, and identify gaps in follow up cadence or process compliance. Build, adjust, and maintain marketing automation workflows—including routing, scoring, and notifications—based on defined business requirements. Help reduce manual effort through scalable automation, testing, and ongoing funnel performance optimization. Maintain process documentation and SOPs, support enablement and training, and contribute to continuous improvements that drive funnel efficiency and consistency. What You'll Bring Post secondary education in Marketing, Business, or a related field. 1-3 years of experience in Marketing Operations, Revenue Operations, Campaign Operations, or Sales Operations. Hands on, user level experience working in Salesforce. Experience with marketing automation platforms (e.g., HubSpot, Marketo, Salesforce Marketing Cloud, ActiveCampaign). Strong understanding of lead lifecycle management and Inside Sales workflows. Background working in structured, process driven marketing or operational environments. Solid understanding of the full campaign lifecycle from planning through execution and wrap up. Ability to analyze complex information, evaluate data, and solve problems using specialized or technical skills. Experience interpreting technical documentation, supporting regulatory compliance, and driving process or continuous improvement initiatives. Strong communication skills, including the ability to simplify complex or technical concepts; experience supporting ad operations (taxonomy, backend coding, audience targeting such as look alike modeling) is an asset. Legal Authorization to work in the US is required. We will not sponsor individuals for employment visas now or in the future for this job opening. The expected annual salary range for this role is $70,000 - $85,000 a year. This position is also eligible for an annual incentive program. Please note the compensation information shown above is a general guideline only. Salaries are based upon candidate skills, experience, and qualifications, candidate's geographical location, as well as market and business considerations. Here at Superior Plus Propane, we are an equal opportunity employer committed to the inclusion and accommodation of all individuals, we welcome all qualified candidates to apply. If you have an accommodation need during the recruitment & selection process, we encourage you to connect with us at to let us know how we can enhance your experience. #LPUS2