Brand Activation Team

Brand Activation Team
Job Purpose
This position will represent altafiber at events (community, sponsorships, etc.) in order to activate the altafiber brand in the communities we serve. As a member of the Brand Activation Team, serve as an ambassador of altafiber and display a positive representation of the brand to the public. Engage, interact and educate current and potential customers on altafiber products and services. Members of the Brand Activation Team will also assist in the distribution of marketing materials at events or in neighborhood marketing efforts, and support the sales and marketing teams as needed with campaign execution within and outside of the altafiber retail stores.
Essential Functions Merchandise execution / event handouts
Collect customer or prospect contact information, leads, contest entries, etc. at events to aid in increased measurement and ROI tracking resulting from brand activation activities
As needed Retail or Field sales team marketing support
Assist with core product marketing and promotion for events within retail stores or across the communities we serve and at sponsored events
Assist with retail and community/event signage and sales support execution Marketing execution assistance for mobile stores and vehicles
Take photos to document event activation, share with Brand Activation and Social Media team as needed for Social Media posts
Grassroots marketing execution (door hangers, yard signs, mobile events, etc) to activate the altafiber brand
Brand Activation support for company sponsored events and facility sponsorships (i.e. concert venues, sporting events, community events and trade shows) to bring the altafiber brand to life in a fun and engaging way
As needed assistance with Company Mascot appearances
Assist with fulfillment and distribution of Branded Merchandise for sales and marketing (apparel, customer giveaways, promotional items, etc)
Experiential marketing execution (examples include facilitating Virtual Reality, product demos, interactive displays, etc)
Pickup, transport and return of supplies and equipment for marketing events and community outreach
Responsible for some expense reporting (parking, mileage, etc.) Experience/Background No previous marketing experience required but background or interest in marketing, sales or service experience is a plus Education Four years of high school or equivalent Special Knowledge/Skills Proficient in basic computer skills, access to email for communications
Strong oral communication skills
Strong organizational and time management skills
Ability to work independently or in a team environment
Work with high level of integrity, maturity, and professionalism
Effectively manage multiple tasks and functions simultaneously
Strong attention to details and commitment to accurate execution
Basic knowledge of altafiber products and services
Collaborative and flexible team player Miscellaneous This role will require travel in the Greater Cincinnati/Dayton area, must be able to provide own transportation
Valid Driver's license and auto insurance required / may require driving company vehicles