Brand Content & Performance Specialist

King City Gardens is seeking a creative, driven, and culturally connected Brand & Performance Marketing Specialist to support the growth of our cultivation brand through social media, content creation, digital marketing, and brand storytelling. This role will focus heavily on building and maintaining the public-facing presence of King City Gardens and The Garden across digital platforms while supporting product launches, campaign execution, community engagement, and performance marketing initiatives. The ideal candidate is equal parts creative marketer, content creator, and brand builder, someone who understands how to create engaging content while also thinking strategically about audience growth, engagement, and overall brand performance. This position will work closely with the Senior Marketing Manager and Marketing Director to help execute marketing initiatives that strengthen brand awareness, customer engagement, and overall company growth. Requirements Core Responsibilities Social Media Management Manage day-to-day social media activity across platforms including Instagram, Facebook, LinkedIn, and emerging channels Build and maintain monthly content calendars Schedule and publish organic social content Monitor trends, platform updates, and industry conversations Manage community engagement, comments, and messaging Ensure all content aligns with brand voice and compliance standards Content Creation Capture photo and video content onsite Create short-form video content including Reels and TikTok-style edits Support product photography and promotional shoots Assist with creative asset development for campaigns and launches Maintain organized content libraries and assets Brand Marketing Support product launch campaigns Assist with campaign ideation and creative execution Develop educational and lifestyle-focused brand content Help maintain brand consistency across all customer touchpoints Support community partnerships, collaborations, and events Performance Marketing Support Assist with social campaigns creative and coordination Support landing page and campaign asset development Monitor and report on social and campaign performance metrics Help identify audience growth opportunities and engagement trends Collaborate on app, loyalty, and digital growth initiatives Cross-Functional Collaboration Work closely with retail operations teams Coordinate with vendors, photographers, and creative partners Support store activations and event marketing efforts Assist with campaign execution timelines and deliverables Qualifications Preferred Experience 2-5 years of experience in social media, digital marketing, brand marketing, or content creation Experience in cannabis, retail, lifestyle, or consumer packaged goods industries preferred Strong understanding of social media trends and platform best practices Experience creating short-form video content Familiarity with Meta Business Suite and social scheduling tools Basic understanding of performance marketing and analytics Skills & Abilities Strong creative eye and understanding of brand aesthetics Excellent written and verbal communication skills Comfortable working in fast-paced environments Highly organized with strong attention to detail Ability to manage multiple projects simultaneously Self-motivated and proactive Passion for storytelling and brand building Preferred Technical Skills Canva Adobe Creative Suite (preferred but not required) CapCut or similar video editing software Social media scheduling platforms Basic photography/video editing knowledge Google Workspace Basic analytics/reporting understanding Familiarity with AI-powered marketing and creative tools such as ChatGPT, Canva AI, Meta AI tools, or similar platforms Ability to leverage AI tools for content ideation, copywriting support, creative brainstorming, workflow efficiency, and marketing optimization Success Metrics / KPI Ownership Social media growth and engagement Content production consistency Campaign execution support Reach and impressions Community engagement Brand consistency Website traffic from social channels Performance of digital campaigns Position Goals This role is designed to help scale the King City Gardens/The Garden brand by: Increasing digital brand presence Strengthening customer engagement Improving content consistency and quality Supporting performance-driven marketing initiatives Building stronger community connection and brand loyalty The ideal candidate will help elevate the overall brand presence while contributing to the continued growth and evolution of King City Gardens.