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Home Health Marketing Liaison
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First Choice Home Health Care
Cleveland, OH (In Person)
$75,000 Salary, Full-Time
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Job Description
Job Overview We are seeking a dedicated and dynamic Home Health Marketing Liaison to serve as a vital link between our home health services and the community. The ideal candidate will possess a strategic mindset, excellent communication skills, and a passion for promoting healthcare solutions that improve patient outcomes. You will be responsible for leading our sales and marketing efforts, driving business growth, and developing strategic initiatives to expand our market presence in Cuyahoga County. As a Home Health Marketing Liaison, you will develop and implement targeted marketing strategies to increase awareness, foster relationships with referral sources, and expand our home health services portfolio. This role offers an exciting opportunity to make a meaningful impact on patient care through innovative marketing initiatives. Pay is based on experience and includes salary plus generous bonus incentives. Responsibilities Develop comprehensive marketing plans tailored to promote home health services within local communities and healthcare networks. Cultivate relationships with physicians, hospitals, clinics, and community organizations to generate new patient referrals. Coordinate and participate in community outreach events, health fairs, and educational seminars to raise awareness of available services. Utilize digital marketing channels including social media platforms, email campaigns, and content marketing to engage target audiences effectively. Collaborate with the clinical team to ensure messaging aligns with service capabilities and compliance standards. Maintain an up-to-date knowledge of industry trends, performance marketing, and e-commerce strategies relevant to healthcare promotion. Identify and pursue new business opportunities Build and maintain relationships with existing clients Meet or exceed monthly/quarterly sales targets Conduct product demonstrations and presentations Negotiate and close deals Skills Strong understanding of multichannel marketing strategies encompassing print advertising, email marketing, content creation, and social media management. Experience in advertising sales or product management within healthcare or related sectors. Excellent research skills combined with copywriting expertise to craft compelling messaging tailored for diverse audiences. Ability to analyze data effectively for performance optimization; familiarity with analytics tools is essential. Strong interpersonal skills for building relationships with referral sources and community partners. Demonstrated ability in budgeting for marketing initiatives while ensuring maximum return on investment. Join us in shaping the future of home health care by leveraging innovative marketing strategies that connect patients with compassionate services designed to enhance their quality of life. Requirements 1+ years of sales and marketing experience in homecare or healthcare Proven track record of meeting sales targets Excellent communication, negotiation, and presentation skills Strong understanding of marketing principles and strategies Ability to work independently and as part of a team Ability to thrive in a fast-paced environment and drive results Bachelor's degree in marketing, business, or related field - preferred, not required. Contacts / established network in the area is a major plus!