Job Description
Job Position:
Integrated Marketing Specialist, Digital Sales (Account Executive) Department:
Sales Reports to: Director of Sales, General/Local Sales Manager FLSA:
Exempt Status:
Full-time Work Location:
Columbus, OH Page Break OVERVIEW
Over forty-five years, 13 markets, and 70+ stations later, we are an urban media empire, spanning multiple media platforms. We are in your ears with Reach Media/Radio One, on your televisions with TV One, and may even be the name behind your favorite website, with our digital platform Interactive One. Information is power, and our mission here at Radio One, Inc. is simple - to be the most trusted media source in the African American community. At Radio One, we pride ourselves on hiring people who are dedicated and continue to challenge the norm, while embracing a corporate culture built on creativity and passion. We are our employees biggest fans, and it is our daily mission to attract, develop, and retain the brightest stars in the business. The Digital Sales Account Executive is responsible for generating advertising revenue by developing and managing relationships with local, regional, and national businesses. This role serves as a trusted marketing consultant, helping clients reach target audiences through a combination of radio, digital, streaming, social media, podcast, and event sponsorship opportunities. The Account Executive is responsible for prospecting new business, maintaining existing client relationships, creating customized advertising solutions, and achieving revenue goals across multiple media platforms. ESSENTIAL RESPONSIBILITIES
Prospect, develop, and secure new advertising partnerships through networking, referrals, cold calling, and community engagement. Grow revenue from existing accounts by identifying upsell and cross-sell opportunities across broadcast and digital products. Develop integrated marketing proposals that align with client business objectives and target audiences. Present advertising campaigns utilizing radio, streaming audio, display advertising, social media, video, podcasts, events, and sponsorship opportunities. Maintain a robust sales pipeline and accurately forecast revenue activity within CRM systems. Collaborate with programming, promotions, digital, and creative teams to execute successful client campaigns. Creation of client-focused sales plans to meet/exceed goals in conjunction with Target and Key Account development Monitor campaign performance and provide clients with insights, reporting, and recommendations. Stay informed on digital advertising trends, audience research, market conditions, and competitor activity. KNOWLEDGE/SKILLS/ABILITIES
Highly motivated and creative individual who is looking for ways to innovate Committed to building and developing new relationships Maintaining and building strong relationships with new and existing clients Professional demeanor, and excellent verbal and written communication and customer service skills Successful track record working with major accounts Web sales and CRM experience is a plus Knowledge in the following industries, radio, digital, marketing, advertising is a plus Submit to a criminal background check Legal right to work in the United States EDUCATION and/or EXPERIENCE 3-5
years business-to-business sales experience, with experience in media preferable. This job description is not intended to be an exhaustive list of duties or responsibilities. Employees may be required to perform additional job-related tasks as assigned, and the Company reserves the right to modify this job description at any time, with or without notice. This position is at-will, unless otherwise governed by a fully executed written agreement. Urban One is an Equal Opportunity Employer and does not discriminate on the basis of disability, race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, veteran status, or any other protected characteristic under applicable law. Urban One is committed to providing reasonable accommodations for qualified individuals with disabilities. If you require an accommodation during the application process or to perform the essential functions of this role, please contact HR_Recruiting@urban1.com.
