Marketing Asset and Content Specialist

Own the end-to-end coordination of property photography across the portfolio Ensure all properties have complete, current, and high-quality image sets that support booking conversion Track photography status across properties, identifying gaps, outdated imagery, or missing assets Coordinate hotel photography needs including scheduling, tracking, and asset collection Partner with internal teams and vendors to ensure photography meets brand standards, timelines, and business needs Manage intake, organization, and readiness of all incoming photo and video assets Manage and maintain Red Roof's digital asset library, including photo, video, and collateral assets Ensure assets are properly tagged, organized, and accessible for internal teams Audit and troubleshoot asset issues, ensuring accuracy and consistency across platforms Support the execution and consistency of Red Roof brand standards across marketing materials and digital channels Review hotel photography and marketing collateral to ensure alignment with brand guidelines before approval routing Assist in reinforcing brand standards with internal teams and franchise partners Execute content updates within the CMS, including uploading images and updating page content Support website content accuracy and alignment with brand standards Support the development, updates, and execution of marketing collateral for brand and sales initiatives Assist with basic copywriting, proofreading, and editing of marketing materials Help maintain consistency across web pages, collateral, and other brand communications Support the execution of marketing campaigns and initiatives across the team Coordinate timelines, deliverables, and feedback across internal stakeholders Assist in managing multiple projects simultaneously while meeting deadlines Partner with Sales, Operations, Revenue Management, Distribution, and Franchise teams to support marketing needs Respond to internal and external marketing requests within established timelines Escalate issues or inconsistencies when needed Maintain internal documentation for brand standards, workflows, and processes Help improve efficiency by identifying gaps or inconsistencies in current processes This role focuses on execution and coordination of marketing assets, with a primary emphasis on property photography.

It includes:

End-to-end ownership of property photography coordination Digital asset management and organization Brand standards support and quality control CMS and website content updates Cross-functional project coordination Day-to-day marketing operations support This is a highly detail-oriented, execution-focused role that blends asset management, quality control, and cross-functional coordination to support both operational efficiency and revenue-driving marketing efforts. Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.