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Job Description
Overview We are seeking a dynamic and highly skilled Senior Marketing Technology Specialist to lead the integration, management, and optimization of our marketing automation platforms and digital marketing tools. In this role, you will drive innovative marketing strategies by leveraging cutting-edge technologies to enhance lead generation, customer engagement, and attribution modeling. Your expertise will empower our marketing team to deliver personalized experiences across multiple channels, ensuring data-driven decision-making and measurable results. Join us to shape the future of digital marketing excellence and elevate our brand presence globally. Responsibilities Manage and optimize marketing automation platforms such as Pardot, Marketo, Eloqua, Salesforce Marketing Cloud, and HubSpot to streamline campaigns and workflows. Develop and implement multichannel marketing strategies that integrate email marketing, digital advertising, social media, and content delivery for maximum reach and engagement. Design, build, and maintain complex SQL queries and
HTML/CSS
code snippets to support customized campaign needs and landing page development. Analyze campaign performance using Google Analytics, attribution modeling techniques, and data analysis skills to identify opportunities for improvement. Collaborate with sales teams to enhance lead generation efforts through targeted campaigns and nurturing programs within Salesforce CRM. Ensure seamless integration between various marketing tools such as Salesforce, Pardot, Marketo, Eloqua, HubSpot, and other digital platforms. Provide technical guidance on digital marketing best practices, including email marketing strategies, tracking setup, and data segmentation. Skills Proficiency in JavaScript, HTML, CSS for customizing landing pages and tracking scripts. Strong experience with multichannel marketing campaigns across email, social media, paid media, and content channels. Expertise in marketing automation platforms including Pardot, Marketo, Eloqua, Salesforce Marketing Cloud, and HubSpot. Solid understanding of SQL for database querying and data extraction purposes. Knowledge of attribution modeling techniques to accurately measure campaign effectiveness across channels. Familiarity with Google Analytics for tracking website performance metrics and user behavior insights. Experience working within B2B marketing environments with a focus on lead generation strategies. Excellent data analysis skills to interpret complex datasets and inform strategic decisions. Join us as a Senior Marketing Technology Specialist to harness the power of innovative tools and data-driven insights! Your expertise will be instrumental in transforming our digital marketing landscape—driving growth through smarter automation, targeted campaigns, and impactful analytics. Be part of a forward-thinking team committed to excellence in digital marketing innovation. Position Summary The Senior Marketing Technology Specialist is responsible for designing, optimizing, and supporting enterprise marketing technology solutions used to execute global demand generation, customer engagement, and digital marketing initiatives. This position combines expertise in marketing automation platforms, CRM ecosystems, data management, workflow automation, and web technologies to improve operational effectiveness and support business growth objectives. The role works closely with stakeholders across Marketing, Sales, Product, Analytics, and Technology teams to identify business requirements, implement scalable technology solutions, and enhance the performance of customer acquisition and engagement programs. Key Responsibilities Configure, maintain, and optimize enterprise marketing technology platforms supporting global marketing initiatives. Design and implement automated workflows, lead management processes, audience segmentation strategies, customer lifecycle programs, and campaign orchestration solutions. Analyze business requirements and translate them into technical configurations, automation workflows, and scalable operational processes. Develop and maintain integrations between marketing automation platforms, CRM systems, event technologies, content management solutions, and related business applications. Establish standards for campaign governance, data quality, operational procedures, and platform usage across marketing programs. Collaborate with technical and business stakeholders to improve efficiency, reduce manual effort, and enhance campaign performance through automation and process improvements. Evaluate and implement emerging technologies, including AI-enabled solutions, to streamline operational activities and improve quality assurance processes. Support the development and enhancement of digital marketing assets, including landing pages, web forms, templates, and user-facing experiences utilizing modern web technologies. Monitor system performance, investigate operational issues, and implement corrective actions to maintain platform reliability and data integrity. Produce technical documentation, operational guidelines, and best-practice recommendations to support organizational knowledge sharing. Provide subject matter expertise on marketing technology platforms, automation capabilities, and campaign operations to internal stakeholders. Participate in strategic initiatives involving digital transformation, process modernization, and marketing technology optimization. Minimum Qualifications Bachelor's degree in Engineering, Computer Science, Information Systems, Marketing Technology, or a closely related field. Minimum of 8 years of professional experience in marketing technology, marketing automation, digital operations, CRM systems, or related technology-focused disciplines. Advanced experience with enterprise marketing automation platforms and customer relationship management systems. Experience designing automation workflows, data-driven marketing processes, and platform integrations. Knowledge of web technologies including HTML, CSS, JavaScript, and modern front-end development principles. Experience working with APIs, data structures, system integrations, and enterprise software ecosystems. Ability to work independently on complex technical initiatives requiring specialized knowledge and judgment. Partner with global cross-functional teams across multiple geographic regions to deliver scalable marketing technology solutions and drive operational excellence.
Specialized Knowledge Marketing Automation Architecture CRM Integration and Data Management Campaign Operations and Lifecycle Automation Lead Management and Attribution Frameworks Digital Experience Technologies Marketing Data Governance Enterprise Application Integration Pay:
