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Content Creator
Job
Steel Fitness Premier
Allentown, PA (In Person)
$37,162 Salary, Full-Time
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Job Description
Content Creator Steel Fitness Premier Allentown, PA Job Details Full-time $17.00 - $18.50 an hour 6 hours ago Benefits Health insurance Dental insurance 401(k) Paid time off Vision insurance Employee discount Qualifications Website maintenance Website management Adobe Lightroom CSS WordPress Digital marketing tools Adobe Premiere Pro Content marketing SEO projects Facebook Marketing analytics Professional art or design Social media brand management Instagram HTML Media editing tools Full Job Description Company Overview STEEL Fitness operates multiple commercial fitness facilities and offers comprehensive fitness services in the Lehigh Valley. We are dedicated to promoting health and well-being through innovative fitness solutions and engaging content. Overview We are seeking a creative and energetic Content Creator to develop compelling digital and print content that elevates our brand presence across various platforms. This role involves crafting engaging visuals, videos, and written materials to attract and retain our target audience, supporting our marketing initiatives and enhancing our online visibility. The ideal candidate is passionate about fitness, wellness, and digital storytelling, with a keen eye for design and a strategic mindset. Responsibilities Develop high-quality content including videos, images, blog posts, social media updates, and email campaigns aligned with our brand voice and marketing goals Manage content calendars to ensure consistent publishing across social media channels, websites, and email marketing platforms Optimize content for SEO by conducting keyword research and implementing best practices to improve search engine rankings Utilize Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) for graphic design and video editing projects Maintain and update content management systems such as WordPress to ensure website content remains fresh and relevant Collaborate with marketing teams to develop content strategies that support campaigns like product launches, promotions, or wellness initiatives Analyze content performance using tools like Google Analytics to refine strategies and maximize engagement Requirements Proven experience in content creation, digital marketing, or related roles with a strong portfolio showcasing multimedia projects Proficiency in Adobe Creative Suite (Photoshop, Photoshop Lightroom, Premiere Pro) for editing images and videos Familiarity with WordPress or other content management systems for website updates Basic knowledge of HTML, CSS, and SEO best practices for optimizing web content Strong copywriting skills with the ability to craft clear, engaging messaging tailored to diverse audiences Experience managing social media platforms such as Facebook, Instagram, LinkedIn, and Twitter for brand promotion Knowledge of digital marketing tools including Google Analytics, marketing automation platforms, and email marketing software Ability to work independently while collaborating effectively within a team environment Passion for fitness and wellness trends with an understanding of e-commerce platforms related to health products or services Join us in creating inspiring content that motivates healthier lifestyles! This paid position offers an exciting opportunity to shape the digital voice of a forward-thinking fitness company dedicated to making a positive impact through engaging storytelling.