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Digital Marketing Lead
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Robert Half
Philadelphia, PA (In Person)
Full-Time
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Job Description
Description We are looking for a Digital Marketing Lead to support a high-impact healthcare organization through a Long-term Contract position based in Philadelphia, Pennsylvania. This role blends hands-on digital marketing execution with strong project coordination, requiring someone who can keep campaigns moving, align cross-functional teams, and step in wherever support is needed. The ideal candidate brings experience managing digital campaign workflows, using analytics to guide decisions, and operating effectively in a hybrid environment.
Responsibilities:
- Lead day-to-day coordination of digital marketing initiatives, ensuring timelines, priorities, and deliverables stay on track across multiple workstreams.
- Oversee campaign planning and execution across digital channels, including paid search and email, while partnering with internal stakeholders and related teams.
- Use Google Ads, Google AdWords, and other marketing platforms to launch, monitor, and refine campaign performance.
- Analyze results through Google Analytics and related reporting tools to identify trends, measure effectiveness, and recommend improvements.
- Act as a central point of contact for project updates, helping teams navigate changing needs and close operational gaps as priorities evolve.
- Contribute hands-on support where needed, balancing strategic oversight with tactical execution to keep initiatives progressing.
- Collaborate with marketing, business, and operational partners in a hybrid setting, including onsite participation in Philadelphia, Pennsylvania several times each month. Requirements
- Demonstrated experience leading digital marketing projects with strong project management and prioritization skills.
- Background managing digital campaigns and coordinating with cross-functional teams in a fast-paced environment.
- Hands-on knowledge of Google Ads, Google AdWords, and Google Analytics.
- Experience supporting email marketing efforts and broader digital campaign execution.
- Ability to shift between strategic planning and direct execution based on business needs.
- Healthcare or health insurance industry experience is strongly preferred.
- Availability to work up to 40 hours per week in a long-term contract assignment with a hybrid onsite schedule.