Content Marketing Specialist

Service Credit Union is seeking a Content Marketing Specialist who will be responsible for creating written content to support Service Credit Union's business goals. This position will partner with the Creative Manager, Product Marketing Manager and Digital Marketing Manager to develop and implement a data-driven content strategy in support of member growth and retention.

Compensation:

Starting at $70,000. Negotiable with experience.

Hours:

Monday - Friday 8:30a.m.-5:00-p.m

Location:

Portsmouth, NH Service Credit Union Corporate Headquarters Hybrid:

Required three days in office

Benefits Include:

Great health and dental benefits starting day one! PTO, long-term disability, and 11 paid holidays. 401k with 8% company contribution after one year of employment. Paid leave policy after 12 consecutive months of employment. Free confidential mental health support program with Talkspace Free identify theft protection through IdentityForce. Tuition reimbursement. Training and career growth opportunities.

Position Responsibilities:

• Create, curate, and manage compelling content across various platforms, including website, email campaigns, SMS, digital media, retail, etc.
• Collaborate with digital marketing team to understand target audiences and create personalized, data-driven content for Service Credit Union website and email campaigns.
• Work closely with the Creative Manager and Graphic Designer to ensure cohesive messaging across all types and sizes of deliverables.
• Work with digital marketing team to monitor, track, analyze, and report campaign performance, provide key findings to stakeholders, and utilize the results to refine and improve future campaigns.
• Ensure all content adheres to Service Credit Union's brand guidelines and tone of voice.
• Design, test, and iterate AI-assisted content strategies including prompt engineering, content generation, and variation testing to efficiently create, refine, and repurpose high-quality, on-brand content across channels (email, display, website, and social).
• Continuously evaluate emerging AI platforms and recommend new tools or approaches to improve efficiency and performance.

Required Knowledge and Skills:

• Bachelor's degree preferred - ideally in marketing, journalism or mass communications/advertising
• Minimum of three years' experience in marketing, communications or financial services.
• Mastery of the English language with a professional competency in copy editing (AP Style preferred)
• Exceptional written and oral communication skills, combined with strong interpersonal skills
• Customer-centric direct marketing mindset, with the ability to write clear, compelling, and action-oriented copy that builds trust and drives engagement across diverse audience segments
• Previous experience writing email, display, paid search and website-specific copy
• Ability to create and execute a broad creative copy vision, from daily product-focused emails to big-picture ideas
• Experience leveraging AI tools for content creation, editing, and optimization in a professional setting
• Comfort working in a test-and-learn environment, using AI to rapidly prototype and iterate content ideas
• Strong critical thinking skills to evaluate and improve AI-generated content
• Ability to balance efficiency gained through AI with high standards for accuracy, voice, and compliance
• Familiarity with email automation platforms such as Salesforce, Marketo or Hubspot preferred
• Proficiency in Microsoft Office (Word, Excel and PowerPoint). SEO and Google Analytics experience a plus
• Ability to succeed under pressure, managing multiple concurrent projects and making quick-turn updates and changes to various types of output At Service Credit Union we celebrate our employees' diverse backgrounds, ethnicities, gender identities, spiritual practices, abilities, and all the other traits that make us individuals.

We follow the adage of treating others how we want to be treated while striving for understanding. Together, we create a unique credit union capable of serving our members needs with the same respect, empathy, and kindness we give each other.

Equal Opportunity Employer Job Type:

Full-time Pay:

From $70,000.00 per year

Benefits:

401(k) Dental insurance Flexible schedule Flexible spending account Health insurance Health savings account Life insurance Paid time off Tuition reimbursement Vision insurance

Experience:

Social media marketing: 1 year (Preferred) Writing skills: 1 year (Preferred) Ability to

Relocate:

Portsmouth, NH 03801: Relocate before starting work (Required)

Work Location:

Hybrid remote in Portsmouth, NH 03801