Job Description
Digital Marketing Specialist - SMS Proteam Solutions Columbus, OH Job Details Contract $25 - $30 an hour 1 day ago Qualifications Audience analysis Data analysis reporting Managing marketing project budgets Marketing company internal data Customer segmentation analysis Digital marketing budget management E-commerce Market segmentation analysis Quality assurance in testing Digital marketing SMS customer support Media data analysis Digital Marketing Marketing analytics A/B testing Program budgeting Mobile marketing Full Job Description A leading retail brand is seeking a highly skilled Push & SMS Marketing Specialist This individual will assume day-to-day ownership of Push and SMS planning, execution, optimization, and reporting across two of the company's most important customer engagement channels. This role is ideal for a data-driven marketer who thrives in a fast-paced environment, possesses exceptional attention to detail, and has hands-on experience managing mobile messaging programs at scale. The successful candidate will work cross-functionally with Marketing, Creative, Analytics, and CRM teams to deliver high-impact campaigns that drive engagement, conversion, and revenue.
Key Responsibilities:
Campaign Strategy & Content Planning Own the Push Notification and SMS content calendars, ensuring alignment with brand priorities, product launches, promotions, loyalty initiatives, and seasonal campaigns. Develop and communicate channel-specific content direction to internal stakeholders and creative teams. Identify content gaps and recommend innovative messaging opportunities that increase customer engagement and channel performance. Ensure all messaging aligns with audience segmentation strategies, brand standards, and business objectives. Campaign Execution & Quality Assurance Review campaign content, creative assets, links, targeting, and messaging for accuracy prior to deployment. Conduct comprehensive QA testing to ensure flawless customer-facing execution. Monitor live campaign launches, validate rendering and functionality, and quickly resolve any issues that arise. Partner with cross-functional teams to maintain efficient workflows and timely delivery of campaigns. Performance Analysis & Optimization Analyze campaign performance metrics including click-through rates, conversion rates, engagement, and revenue contribution. Leverage historical data and testing results to recommend improvements in messaging, creative, audience segmentation, and send strategy. Provide actionable insights that influence campaign planning and optimization efforts. Support ad hoc reporting requests and present findings in a clear, concise manner. Budget Management Manage SMS budget allocation and documentation. Track invoices and facilitate approval workflows. Monitor spending and identify opportunities for efficiency and optimization. Required Qualifications 3+ years of hands-on experience managing Push Notification and SMS marketing programs. Strong experience with mobile messaging strategy, audience segmentation, campaign execution, and performance optimization. Proven experience working within fast-paced retail, eCommerce, or consumer-facing marketing environments. Experience using platforms such as:
Attentive Smartsheet Adobe Workfront ServiceNow Strong analytical skills with the ability to interpret campaign performance data and translate findings into actionable recommendations. Demonstrated experience managing campaign budgets and related documentation. Exceptional attention to detail and quality assurance discipline. Excellent verbal and written communication skills. Preferred Qualifications Experience supporting high-volume promotional calendars. Background in CRM, retention marketing, lifecycle marketing, or digital marketing channels. Experience working cross-functionally with Creative, Marketing, Analytics, and Operations teams. Familiarity with experimentation, A/B testing, and optimization methodologies. The ideal candidate is:
Detail-oriented and highly organized Comfortable operating in ambiguous and rapidly changing environments Proactive and solutions-focused Data-curious and insight-driven Able to balance multiple priorities simultaneously Collaborative while maintaining ownership and accountability Effective under pressure and tight deadlines A quick learner with strong technical aptitude #PSI1 Pay:
$25.00 - $30.00 per hour Work Location:
Hybrid remote in Columbus, OH 43230
