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Digital Marketing Specialist

Job

BMG Marketing

Remote

$57,500 Salary, Full-Time

Posted 4 days ago (Updated 16 hours ago) • Actively hiring

Expires 7/15/2026

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Job Description

Digital Marketing Specialist BMG Marketing•2.5 Tonawanda, NY Job Details Full-time $50,000•$65,000 a year 1 day ago Benefits Health insurance 401(k) Paid time off Flexible schedule Qualifications Email marketing Marketing automation tools Excel data analysis Stakeholder management Full Job Description
DESCRIPTION BMG
Marketing is hiring a full-time Digital Marketing Specialist to join our team. This role will have a heavy focus on email marketing. You will help advance strategic growth across our client portfolio. Based on objectives set by stakeholders, you will plan and execute integrated demand generation programs that drive awareness, engagement, and pipeline.
LOCATION
Based in Tonawanda, our team enjoys a flexible hybrid schedule that combines the benefits of working together in the office with the flexibility of working from home.•
RESPONSIBILITIES
•Program strategy & planning Build demand gen plans aligned to client priorities across email, rebate and sampling initiatives Define target audience based upon campaign needs Partner with clients on messaging and design requirements Campaign execution Work with clients, staff and vendors on content and creative assets Execute multi-channel campaigns (email, web forms, landing pages and webinars) Manage timelines, QA, and launch of campaigns Marketing automation & lead management Own nurture flows, segmentation, and lead scoring logic Maintain email list hygiene Assist with growing, maintaining and improving BMGs internal email database Reporting Work with the client to define reporting requirements Produce custom campaign reports using Excel & PowerPoint
CORE COMPETENCIES
Ability to multitask, prioritize, and work independently and in teams A customer-centric mindset Cross-functional collaboration Strategic thinking and execution High level of organization and attention to detail Good communication and stakeholder management
MINIMUM QUALIFICATIONS
2+ years of digital marketing experience Expereince with email marketing Experience with marketing automation platforms Experience using Excel for data analysis and reporting Recent graduates with relevant internships, or hands-on projects with email marketing are encouraged to apply
PREFERRED QUALIFICATIONS
Knowledge of the food manufacturing industry Experience with Photoshop and Illustrator Experience with project management tools like Trello, Jira, Basecamp or similar Experience with CRM platforms Experience with
Content Management Systems Pay:
$50,000.00•$65,000.00 per year
Benefits:
401(k) Flexible schedule Health insurance Paid time off
Work Location:
Hybrid remote in Tonawanda, NY 14150