Digital Marketing Specialist

Digital Marketing Specialist International Dairy Deli Bakery Association Madison, WI Job Details Full-time $52,000 - $62,000 a year 1 day ago Benefits Health insurance Dental insurance 401(k) Paid time off Qualifications Bachelor's degree Communications Marketing operations Cross-functional collaboration Instagram Video editing Full Job Description Digital Marketing Specialist (Hybrid) Position Overview The Digital Marketing Specialist is responsible for the execution of IDDBA's marketing initiatives by managing social media platforms, generating long- and short-form copy, and supporting the creation and implementation of email marketing campaigns. This position ensures IDDBA's digital and social media channels are telling a cohesive story that supports our organization, our members, and the dairy, deli, and bakery industries. This position reports to the Marketing Manager and is Exempt. Position Responsibilities

• Write, proofread, and edit marketing content across all platforms, ensuring brand consistency.
• Manage the daily operations and posting schedules across IDDBA's social media channels (e.g., Instagram, LinkedIn, etc.).
• Identify and collaborate with members and potential members to increase engagement on social media (influencers, Instagram "take overs", etc.).
• Monitor, track, and report on key social media metrics (engagement, reach, traffic) and email campaign performance to the Director of Marketing.
• Support content creation efforts for organizational emails, website copy, social media copy, and long- and short-form collateral.
• Coordinate the creation of basic digital assets (e.g., social graphics, simple video edits, email banners) using established brand templates.
• Review third-party created press releases, advertising, and marketing copy to ensure accuracy, consistency, and alignment with brand standards.
• Create video and audio scripts to support organizational marketing activities.
• Support research efforts and collaborate with subject matter experts as needed.
• Support internal and third-party partners with public relations efforts including earned media placements, collaborations, and press releases.
• Support the ideation and implementation of marketing tactics that support IDDBA Show registration.
• Perform various administrative duties, including but not limited to: notetaking in staff/committee meetings, presentation slide preparation, answering and routing incoming phone calls, monitoring email inboxes.
• Represent association with optimism and professionalism.
• Perform other projects and duties as assigned to assist in meeting departmental and organizational goals and initiatives. Qualifications/Experience
• Bachelor's degree in marketing, advertising, English, communications, business or related field, or equivalent professional work experience.
• 1-3 years' experience in marketing or social media roles with progressive responsibilities.
• Hands-on experience with social media scheduling/management platforms (e.g., Hootsuite, Sprout Social, Later)
• Proficiency in Microsoft Office and project management tools (Asana a plus).
• Familiarity with graphic design tools (e.g., Canva, Adobe Express) for basic asset creation is preferred. Demonstrated ability to manage multiple social media accounts in a fast-paced environment.
• Strong visual communication skills with the ability to communicate clearly, positively, and professionally—both verbally and in writing—with internal teams, members, and external stakeholders.
• Strategic thinker with a results-driven, data-informed mindset.
• Experience collaborating with cross-functional teams, agencies, and stakeholders.
• Ability to provide exceptional service and responsiveness to association members, exhibitors, and partners, reflecting professionalism and care.
• Ability to take ownership of assigned projects, anticipate needs, and ensure timely completion of deliverables with minimal supervision.
• Demonstrated supportive "can-do" attitude to department and association projects.
• Demonstrate pride in your work and the association's mission, while fostering a stronger, inclusive, and cohesive workplace and culture. Physical & Environmental Requirements
• Frequent office work with regular exposure to computer screen.
• Ability to sit for long periods of time.
• Ability to travel up to 20 days per year to support organizational events and related commitments.
• Ability to lift up to 20 pounds.

Pay:

$52,000.00 - $62,000.00 per year

Benefits:

401(k) Dental insurance Health insurance Paid time off

Work Location:

Hybrid remote in Madison, WI 53717