Digital Marketing Specialist II (Paid Media)

Digital Marketing Specialist II (Paid Media) Honeywell Aerospace Norcross, GA Job Details Full-time 1 day ago Qualifications Digital marketing campaign setup Social media advertising campaigns Marketing ROI (MROI) improvement Managing promotional campaign budgets Increasing user engagement Reputation management Community management Media performance reporting Marketing company internal data Digital marketing budget management Digital brand management Mid-level Marketing strategy development Social media data Key Performance Indicators Customer service through social media Media data analysis Marketing analytics Data-driven content Lead generation campaigns Cross-functional collaboration Program budgeting Cross-functional communication Campaign performance reporting Performance-driven media planning Full Job Description Digital Marketing Specialist II As a Digital Marketing Specialist II at Honeywell Aerospace, you will drive brand growth by executing, managing, and optimizing paid campaigns and managing social media engagement. You will be responsible for optimizing ad spend, utilizing data to improve ROI, monitoring, analyzing, and interpreting social media conversations and trends to provide actionable insights that inform our marketing strategies and enhance our brand reputation. Your expertise will play a crucial role in building brand reputation, understanding customer sentiment and engagement across various platforms. This hybrid role is based in either Norcross GA or Phoenix AZ and reports to the Sr Digital Marketing Manager. Key Responsibilities Develop, launch, and optimize paid campaigns to meet demand gen and ROI goals. Collaborate with marketing and organic social teams to align paid strategies with brand initiatives, and ensure creative assets are effective. Manage daily campaign pacing and budget allocation to ensure maximum efficiency. Analyze campaign performance metrics (ROI, CPC, CPA) to provide actionable insights for improvements. Act as a liaison for the brand, monitoring and responding to comments, direct messages, and supporter inquiries across social channels to enhance brand reputation. Collaborate with cross-functional teams to develop and implement strategies that enhance brand reputation and customer engagement. Provide recommendations based on data to improve content, campaigns, and customer interactions. Stay updated on social media trends and best practices to ensure Honeywell Aerospace remains competitive in the digital landscape.