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Digital Marketing Strategist
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TwoTone Creative
Remote
Full-Time
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63
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Job Description
Benefits Competitive salary with performance-based raises Custom development plans to help you grow Clear promotion pathways PTO that rewards your expertise and dedication Free snacks and drinks at the office Optional Work-from-Home Wednesdays Paid holidays 100% paid maternity and paternity leave 401(k) with 4% company match Comprehensive health and dental insurance Transparent leadership so you know what we're striving for, why, and how Vision and life coverage Short-term and long-term disability insurance We love to celebrate: birthdays, team anniversaries, Christmas, and every big win Signature events like our Annual Murder Mystery Dinner and Vision Day MacBook laptop and a second monitor are provided Professional development opportunities (conferences, training) A Typical Work Week We believe the best work happens together. This is a full-time, in-person role at our West Des Moines office. Remote work is not available. Top 5 Responsibilities Marketing strategy participation Digital marketing campaign strategy/management/implementation Report performance/analytics Drive brand awareness Write marketing content Other Responsibilities Implement digital/content strategies. Create strategic marketing plans that include search engine optimization (SEO), search engine marketing (SEM), social media marketing, email marketing and funnels, conversion rate optimization (CRO) and user experience (UX) to reach clients' online goals. Manage online advertising campaigns including monitoring the vital stats of each campaign, gathering data and results for campaigns, making simple revisions to digital marketing strategies such as email designs and copy and landing pages. Test email designs, landing pages, submission forms. Assist in building sign-up/conversion forms. Assist with building, executing, and managing social media advertising campaigns. Assist in the implementation of strategies for online advertisements. Execute email drip campaigns for clients/manage lists. Assist in creating Facebook advertisement strategies. Create reports for campaigns to determine the strategies producing the best results. Support development of online marketing strategies for landing pages, emails and websites for videos, copy, and design. Required Skills 3 year minimum previous agency experience Experience in marketing, journalism, public relations or a related digital marketing field. Candidate must have experience with some of the following: content marketing, search engine optimization (SEO), social media, Google Analytics, Google Ads, Facebook Business Manager, Twitter Ads, Pinterest Ads, conversion rate optimization (CRO), link building, user experience (UX) Industry certifications are desirable Prefer experience with online media purchasing Prefer experience using Facebook Ads Manager and Power Editor Prefer knowledge of landing page tools (Lead Pages, Unbounce) or WordPress Prefer knowledge of MailChimp / Convertkit / etc email automation tools Four-year degree in Marketing, Public Relations, or related field preferred. Ability to write clearly, concisely and with correct grammar Comfortable working with conservative Christian churches and non-profits Uses good judgment and works with integrity Works independently and quickly Ability to quickly change from one project to another Adeptness with learning new apps and software Punctual and dependable Pro-active Metrics driven