Email Campaign Specialist

Job Description

Title:

Email Campaign Specialist Duration :

6 month, possibility of extensions/hire

Location:

 Brentwood, TN

Schedule:

Hybrid, coming onsite 4 days a week About the

Role:

This position supports the Personalization and Deployment team with responsibilities that include executing personalized and automated Emails, SMS, Push Notifications and Direct mail for client's Customers. This position will partner with multiple departments including Engagement, Data Engineering, IT Marketing, Loyalty Marketing, Market Research and Creative to execute Marketing plans. This position will include campaign management tasks within the Customer Marketing group to drive the yearly roadmap and will assist with the ESP Modernization project that is underway.

What You'll Do:

Translate Marketing segmentation strategies & goals from the requirements document into campaign workflows by utilizing critical thinking in the Marketing Automation system. Execute, monitor and manage Email, SMS/Push, or Direct Mail campaigns in the Marketing Automation system. Manage timelines and task lists in the project management system to ensure all project deadlines are met. Partner with IT Marketing, Data Engineering and Engagement to ensure that all business requirements, data and creative needs are defined and available for segmentation and targeting. Assist with Campaign Migration between different platforms including requirements scoping, workflow building, QC, parallel testing and launch. Responsible for creating weekly reports that are communicated to leadership and other teams. Track process changes, update and maintain training documents for the Personalization team. Lead meetings with internal stakeholders and 3rd party vendors with topics related to campaign development, campaign execution or personalization initiatives. Design, build new campaigns (automated and batch) as well as migrate existing campaigns (automated and batch) to the new system. Perform end-to-end QC of campaign workflows and data in addition to any dynamic content. Translate complex ACC workflows into scalable Zeta campaigns/journeys (not 1:1 replications). Support phased migration, parallel runs, QC checks of data/content/counts and cutover execution. Ensure send eligibility, suppression, and governance rules are preserved. Replace manual or ad-hoc sends with scalable automation where appropriate. Collaborate with Data Science and Analytics Teams to identify test & learn opportunities, build appropriate segmentation, and ensure samples are being held out for A/B Tests ?

Experience:

Experience with

SQL, HTML/CSS.

3+ years of enterprise ESP/Campaign Development experience supporting high-volume retail or other loyalty programs.

Education:

Bachelors degree in Business, Marketing, Computer Science or IT. Any suitable combination of education and experience will be considered. Experience with Marketing Automation and Campaign Management systems such as Adobe Campaign, Salesforce Marketing Cloud, Zeta Marketing, Braze, Hubspot, Klaviyo. Multi-channel experience (Email, SMS, Push/App). Experience with Project Management systems such as Asana, Workfront, Wrike, JIRA Proficiency in Microsoft Office products. Outstanding attention to detail and timeline management. Ability to work with cross-functional teams to gather necessary information to execute a campaign. Prior experience with campaign migrations and modernization projects. Experience with multiple ESP/Marketing Automation platforms and Movable Ink for personalization. Familiarity with deliverability best practices and inbox monitoring. Applicant Notices & Disclaimers For information on benefits, equal opportunity employment, and location-specific applicant notices, click here At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position's starting pay is: $35.00/daily.