Email Marketing Automation Strategist

Email Marketing Automation Strategist Fisher Investments 4.1 ( ) Tampa, FL on company site for later Why you should apply for a job to

Fisher Investments :

Ranked as one of the 4.1/5 in overall job satisfaction 4.5/5 in supportive management 86% say women are treated fairly and equally to men 76% would recommend this company to other women 71% say the CEO supports gender diversity Ratings are based on anonymous reviews by Fairygodboss members. See all reviews All women are eligible for 18-20 weeks of time off for bonding after childbirth; non-birthing parents are eligible for up to 12 weeks. 20 days of PTO, plus 9 paid holidays. Offering up to 10 days annually for back-up childcare. # 2026-17425 Position summary define cadence based on performance testing, segmentation and organizational prioritization Design and implement lead generation programs that provide measurable improvement to meet goals Develop A/B and multivariate testing strategies and improve campaigns based on insights and business needs Monitor marketing metrics (open rates/click-through/deliverability) and provide analysis of marketing campaigns and recommendations for enhancing effectiveness Ensure solid deliverability through monitoring inbox deliverability, unsubscribe/spam complaint rates, and other deliverability metrics Identify potential process improvements and recommend solutions to management to improve efficiency and email engagement Track and communicate results, success metrics and recommendations for improvement

Your Qualifications:

2+ years of email lifecycle marketing experience, with focus on developing new campaigns 2+ years of email channel expertise, includes: CRM management, responsive creative/technical design, deliverability, list segmentation, and best practices Experience with major Email Service Provider (ESP) or CRM platform is required Experience with Selligent by Zeta is preferred Prior success with lead nurturing programs, audience segmentation, marketing automation, and content personalization efforts that have demonstrably improved conversion and engagement Experience using analytics and analytics tools to measure success and improve campaigns Knowledge of best practices for creating email templates, dynamic content, testing methodologies, list segmentation, drip campaigns, deliverability and

CAN-SPAM

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Why Fisher Investments:

We work for a bigger purpose: bettering the investment universe. We take great pride in our inclusive culture, our learning and development framework customized for every employee, and our Great Place to Work Certification. It's the people that make the Fisher purpose possible, and we invest in them by offering exceptional benefits like: 100% paid medical, dental and vision premiums for you and your qualifying dependents A 50% 401(k) match, up to the IRS maximum 20 days of PTO, plus 10 paid holidays Family Support programs including 8 week Paid Primary Caregiver Leave, $10,000 fertility, family forming, and hormonal health assistance, and back-up child, adult, and elder care This is an in-office role. Based on your role, tenure, and performance eligibility you may have the opportunity to participate in our hybrid work from home program. This program is subject to change.

FISHER INVESTMENTS IS AN EQUAL OPPORTUNITY EMPLOYER

Why you should apply for a job to

Fisher Investments :

Ranked as one of the 4.1/5 in overall job satisfaction 4.5/5 in supportive management 86% say women are treated fairly and equally to men 76% would recommend this company to other women 71% say the CEO supports gender diversity Ratings are based on anonymous reviews by Fairygodboss members. See all reviews All women are eligible for 18-20 weeks of time off for bonding after childbirth; non-birthing parents are eligible for up to 12 weeks. 20 days of PTO, plus 9 paid holidays. Offering up to 10 days annually for back-up childcare.