Email Marketing Specialist

Email Marketing Specialist (Contract)

Location:

Nashville, TN (Hybrid)

Term:

3-Month ContractThe OpportunityWe are seeking a results-oriented Email Marketing Specialist for a fast-paced, 3-month contract role based in Nashville. In this hybrid position, you will own the end-to-end execution of email campaigns, from lifecycle strategy and audience segmentation to deployment and performance analysis. This is a critical role designed to support our marketing team during a high-volume period, ensuring our digital communications remain engaging, on-brand, and data-driven.

Key ResponsibilitiesCampaign Execution:

Build, test, and deploy high-volume email campaigns and automated "drip" sequences (e.g., welcome series, nurture funnels, and re-engagement).

Audience Management:

Manage list hygiene and build sophisticated audience segments based on user behavior, CRM data, and lifecycle stages.

Design & Content:

Use HTML/CSS or drag-and-drop editors to ensure responsive design across all devices. Collaborate with creative teams to align messaging with brand voice.

A/B Testing & Optimization:

Conduct continuous testing on subject lines, CTAs, and layout variations to drive higher open and click-through rates.

Analytics & Reporting:

Track key performance indicators (KPIs) and provide actionable insights to stakeholders to improve future campaign performance.

Compliance:

Ensure all email deployments adhere to CAN-SPAM, GDPR, and deliverability best practices.