Lead Marketing Consultant - Email Marketing (Hybrid)

Lead Marketing Consultant - Email Marketing (Hybrid) American Family Insurance Agency Staff $99,000.00 - $167,000.00 paid time off, paid holidays, 401(k) United States, Wisconsin, Madison 6000 American Parkway (Show on map) May 05, 2026 This position is responsible for leading the long-term brand and consumer marketing non-campaign strategy through establishment and stewardship of the brand foundation, management of the long-term brand strategic plan, exploration of brand-based opportunities outside of current activities, and representation of the brand. You will report to a director, marketing & sales excellence. #

LI-Hybrid Position Compensation Range:

$99,000.00 - $167,000.00

Pay Rate Type:

Salary Compensation may vary based on the job level and your geographic work location. Relocation support is offered for eligible candidates. Primary Accountabilities

Agent Communications Strategy:

Ability to create and execute thoughtful, creative, and comprehensive email communication strategies for independent agents that align with brand and business objectives.

Brand Storytelling & Messaging:

Experience translating enterprise priorities into clear, compelling messaging that delivers the brand story, builds connection, and drives action.

Email Content Strategy & Editorial Leadership:

Ability to lead content planning, writing/editing, and message governance across brand storytelling, operational updates, and calls-to-action-ensuring clarity, consistency, and relevance for agents.

Campaign Strategy Development & Execution:

Ability to develop and execute email campaigns that support business goals (e.g., enablement, adoption of initiatives, readiness for operational changes, engagement with resources).

Audience & Journey Planning:

Experience building audience strategies (segmentation/targeting) and communication journeys/cadences versus one-off sends.

• Salesforce Marketing Cloud (SFMC): Proficiency using SFMC to build, QA, schedule, deploy, and report on agent-facing communications; able to partner with a Salesforce Administrator on configuration, maintenance, data, and enhancements.
• Email QA & Testing (Litmus): Required experience using Litmus to validate rendering/quality and resolve issues prior to deployment.

Measurement & Optimization:

Ability to track and report results and translate performance into improvements (testing, targeting, content/creative refinements, cadence adjustments).

Cross-Functional Alignment:

Strong ability to partner across teams to align messaging, reduce communication noise, and deliver a consistent agent experience.

Project & Editorial Management:

Strong editorial and workflow management skills for complex programs (intake, calendars, approvals, production timelines, deployment, retrospectives).

• B2B Communications (Regulated/Service a plus): Experience communicating to B2B/partner audiences with accuracy and compliance rigor; insurance or other highly regulated/service industries are a plus.

Vendor/Partner Collaboration:

Ability to collaborate with external partners/vendors to deliver creative, production, or technical support on time and on brand. Specialized Knowledge & Skills Requirements

• Demonstrated experience providing customer-driven solutions, support or service.
• Strong command of the design process and experience with service design methodologies and/or related design disciplines.
• Ability to formulate, articulate and execute a design-led approach, gathering support and participation from non-designer peers and leaders.
• Demonstrated experience presenting elegant concepts and frameworks, that simplify complex ecosystems, to senior leadership and influencing decision-makers.
• Ability to work independently or collaboratively to craft and employ custom tools and exercises as the design process unfolds.
• Strong visual communications and information design skills. Licenses
• Not applicable. Travel Requirements
• Up to 10%. Physical Requirements
• Work that primarily involves sitting/standing. Working Conditions
• Not Applicable.

Additional Information Offer to selected candidate will be made contingent on the results of applicable background checks Offer to selected candidate is contingent on signing a non-disclosure agreement for proprietary information, trade secrets, and inventions Sponsorship will not be considered for this position unless specified in the posting In this hybrid role, you will be expected to work a minimum of 10 days per month from the office. You should reside within approximately 35-50 miles of one of the following office locations: Madison, WI 53783; Boston, MA 02110. Internal candidates are encouraged to apply and should review the internal mobility guidelines in the hybrid policy reference guide for more information on potential relocation We provide benefits that support your physical, emotional, and financial wellbeing. You will have access to comprehensive medical, dental, vision and wellbeing benefits that enable you to take care of your health. We also offer a competitive 401(k) contribution, a pension plan, an annual incentive, 9 paid holidays and a paid time off program (23 days accrued annually for full-time employees). In addition, our student loan repayment program and paid-family leave are available to support our employees and their families. Interns and contingent workers are not eligible for American Family Insurance Group benefits. We are an equal opportunity employer. It is our policy to comply with all applicable federal, state and local laws pertaining to non-discrimination, non-harassment and equal opportunity. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. American Family Insurance is committed to the full inclusion of all qualified individuals. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please email AskHR@AmFam.com to request a reasonable accommodation. #LI-MN2