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Lifecycle Marketing Senior Specialist

Job

IntelliPro Group Inc.

Remote

$122,500 Salary, Full-Time

Posted 6 days ago (Updated 3 days ago) • Actively hiring

Expires 7/1/2026

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Job Description

Job Title:
Lifecycle Marketing Senior Specialist Position Type:
Permanent Location:
San Francisco, CA (Hybrid - minimum 3 days in office) Salary Range /
Rate:
$105,000 - $140,000 (USD) + performance bonus + equity Job ID#: 170342
Contact:
chiachipan.ipg@gmail.com
Job Description:
We are hiring a Lifecycle Marketing Senior Specialist to own and execute lifecycle programs for a fast-growing AI productivity platform used by 1.5M+ professionals worldwide. You will build and optimize automated journeys across email, push, and in-app messaging, using behavioral signals to drive user engagement, retention, and reactivation.
Responsibilities:
  • Own lifecycle programs across onboarding, engagement, retention, and reactivation
  • Design and optimize automated journeys using behavioral segmentation and user signals
  • Analyze campaign performance using A/B tests, cohort trends, and engagement metrics and translate insights into improvements
  • Partner with product, data, and marketing teams to support launches and drive feature adoption
  • Develop lifecycle programs for both consumer users and professional/team use cases
Requirements:
  • 3-5 years of experience in lifecycle marketing, CRM marketing, or growth marketing in a digital product or technology environment
  • Hands-on experience with marketing platforms such as Braze, Iterable, Customer.io, or similar
  • Strong understanding of segmentation, behavioral targeting, and lifecycle journey design
  • Analytical mindset with experience in A/B testing, campaign metrics, and cohort analysis
  • Exposure to both B2C and B2B or product-led environments is a plus