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Job Description
The Allergy and Asthma Center of Minnesota specializes in providing comprehensive care for patients of all ages with asthma and allergies. We are seeking a motivated and detail-oriented medical marketing intern to support our marketing team. This paid summer internship offers an excellent opportunity to gain hands-on experience in healthcare marketing. In this role, we are looking for someone to work 20 hours a week. Work can be done at home or in office, however, we would require roughly 5 hours a week to be in office (most likely our Woodbury or Maplewood office) so you can see what staff is doing and understand roles and terminology for our clinic. About the Role We are looking for a high-energy digital marketing intern to help bridge the gap between complex medical technology and patient engagement. You will focus on these key pillars to elevate our brand and drive clinic/product visibility:
Google Ads & SEM :
Assist in building and monitoring high-intent search campaigns. You'll help manage keywords and track conversion rates to ensure our tech reaches the right eyes.
SEO Mastery :
Optimize website content and blog posts to ensure we rank on page one. You'll dive into backlinking, meta-tagging, and local SEO strategies.
Social Media Storytelling:
Create, schedule, and engage! You'll help manage our social platforms, translating medical jargon into relatable, shareable content for patients and providers.
Reputation Management :
Help lead the charge in growing our Google Reviews. You'll develop workflows to encourage patient feedback and ensure our digital "bedside manner" is top-tier. Assist in developing and executing marketing strategies tailored to healthcare services, including digital campaigns and community outreach. Conduct market research to identify patient needs, competitor activities, and emerging trends in allergy and asthma care.
What we are looking for:
Familiarity with Google Ads Manager, Google Analytics, and SEO tools. Experience with Canva or Adobe Suite to create thumb-stopping social media graphics. In the medical world, accuracy matters. You have a sharp eye for detail and a professional writing style. You don't just post; you look at the data to see why a post performed well.
Education:
Currently pursuing or a recent graduate in Marketing, Communications, Healthcare Administration, or a related field. Why Join Us? Gain hands-on experience in the highly regulated medical marketing field.
Mentorship:
Work directly with our Marketing Director to sharpen your strategic thinking.
Portfolio Building:
Walk away with measurable results Think you're the right fit? Send your resume and a brief cover letter.