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Paid Ads Specialist / Performance Marketing Specialist
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The Metal Roofers
Remote
$100,000 Salary, Full-Time
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Job Description
Overview We are seeking a dynamic and results-driven Paid Ads Specialist / Performance Marketing Specialist to elevate our digital advertising efforts and drive measurable growth. In this role, you will craft and execute high-impact paid media campaigns across multiple platforms, leveraging your expertise in performance marketing to optimize ROI and amplify brand visibility. Your strategic mindset and analytical skills will be essential in managing budgets, analyzing campaign data, and continuously refining our advertising strategies to achieve outstanding results. Join us if you're passionate about digital marketing, thrive in a fast-paced environment, and are eager to make a tangible impact through innovative media buying. Duties Develop, implement, and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Advertising, Twitter Ads, Bing Ads, and other digital channels. Conduct comprehensive keyword research to identify high-value search terms that improve campaign performance and increase conversions. Manage PPC (Pay-Per-Click) campaigns with precision, ensuring effective bidding strategies, ad copy testing, and audience targeting to maximize engagement. Utilize web analytics tools like Google Analytics and Google Tag Manager to monitor campaign performance, track conversions, and generate actionable insights. Oversee media planning and buying processes for both brand awareness and direct response campaigns, including affiliate marketing initiatives. Implement conversion optimization techniques by analyzing user behavior data and refining landing pages or ad creatives accordingly. Maintain detailed records of campaign budgets, performance metrics, and ROI analysis to inform future marketing strategies. Qualifications Proven experience in performance marketing with a strong understanding of digital advertising platforms such as Google Ads (AdWords), Facebook Advertising, Twitter Ads, Bing Ads, and DoubleClick. Expertise in keyword research tools and SEO/SEM strategies to enhance campaign visibility and effectiveness. Solid knowledge of web analytics tools including Google Analytics and Google Tag Manager for tracking campaign success. Experience managing media buying budgets with a focus on ROI-driven results. Familiarity with affiliate marketing networks and media planning concepts for integrated campaigns. Strong skills in conversion rate optimization (CRO), media planning, and campaign analysis to continually improve performance outcomes. Ability to work independently with excellent organizational skills in a fast-paced environment while collaborating effectively with cross-functional teams involved in digital marketing efforts. Join us as a Paid Ads / Performance Marketing Specialist if you're energized by data-driven decision-making, excited about scaling digital campaigns across diverse platforms, and eager to contribute your expertise to a forward-thinking team dedicated to growth!