Senior Analyst Self Directed Marketing Analytics

The Self‑Directed Marketing Analytics team is seeking a Lead Analyst to deliver data‑driven insights that shape marketing strategy and fuel growth across Personal Wealth Marketing. The analyst will closely partner with Marketing, Martech, Analytics, Data Science, and Data Engineering stakeholders to define and execute an analytics roadmap, translate complex business questions into rigorous analysis, and drive clear, actionable recommendations that influence decision‑making. The Lead Analyst will play a key role in high‑visibility initiatives, including the Flagship launch, Digital Twins, and Hyper‑Personalization efforts. The ideal candidate brings deep analytical expertise, proven consultative skills, structured problem‑solving skills, and the ability to clearly communicate insights to non‑technical audiences while influencing and driving partner adoption of recommendations.

What You'll Do:

Project Leadership & Strategy Partner with stakeholders to understand business objectives and analytical needs. Translate business requirements into structured analytical approaches and lead projects through completion. Proactively identify opportunities where analytics can improve business outcomes. Contribute to special projects and initiatives as needed. Data Management, Experimentation & Analysis Acquire, integrate, and analyze structured and unstructured data, ensuring data quality, accuracy, and analytical integrity. Perform advanced analysis of historical and campaign data to identify trends, drivers, and opportunities. Drive analytic insights through regression, experimentation and other advanced analytics techniques. Develop subject matter expertise in areas such as audience targeting, client journey analytics, campaign analysis, marketing channels, and content performance. Create clear, actionable visualizations and presentations that translate insights into business actions. Own and maintain recurring dashboards, reports, and analytic processes. Knowledge Sharing Promote best practices and continuous improvement in analytics tools and methodologies. Document processes and share learnings across the team. Serve as a subject matter expert within the analytics organization. Cross-Functional Collaboration Collaborate with Marketing, Customer Experience Design (CXD), Engineering, and Finance partners to deliver integrated insights. Participate in cross-divisional data initiatives and support resolution of data and operational challenges. Communication & Presentation Excellence Deliver clear and timely updates to stakeholders. Develop high-quality PowerPoint presentations to communicate analysis insights and recommendations to stakeholder audiences. Qualifications Minimum of five years related work experience. Undergraduate degree or equivalent combination of training and experience. Graduate degree preferred. Special Factors Sponsorship Vanguard is not offering visa sponsorship for this position. About Vanguard At Vanguard, we don't just have a mission—we're on a mission. To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best. How We Work Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience. Vanguard, one of the world's leading investment management companies, serves individual investors, institutions, employer-sponsored retirement plans, and financial professionals. We have a diverse and talented crew with a culture that promotes teamwork, along with an unwavering focus on serving our clients' best interests. This website uses "cookies" to distinguish you from other users. A cookie is a small file of letters and numbers placed on your computer or device. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site and services. The cookies are stored locally on your computer or mobile device. To accept cookies you can continue browsing as normal. Or you can go to our Privacy Policy to read more information and learn how to change your preferences.