Senior Digital Marketing Specialist

Senior Digital Marketing Specialist HarborPoint Design Studio Montgomery, AL Job Details Full-time $94,000 - $98,000 a year 20 hours ago Benefits Health savings account Paid holidays Dental insurance 401(k) Paid time off Vision insurance 401(k) matching Flexible schedule Qualifications Email marketing Google Tag Manager Lead generation Marketing analytics Paid search marketing Full Job Description HarborPoint Design Studio is a creative agency rooted in Montgomery, AL, with a reputation for building bold, results-driven digital experiences for clients across the country. We're a tight-knit team of strategists, designers, and marketers who believe great work starts with smart thinking. As we continue to grow our client roster, we're looking for a sharp, driven Senior Digital Marketing Specialist to join us and make an immediate impact. The Role We're looking for an experienced digital marketer who knows how to build strategies that actually move the needle. You'll own the digital marketing function across a portfolio of client accounts, working across channels to drive traffic, generate leads, and grow revenue. You'll collaborate closely with our creative and design teams to produce campaigns that look great and perform even better. What You'll Be Doing Planning, executing, and optimizing multi-channel digital marketing campaigns across paid search, paid social, SEO, email, and display Owning campaign performance from start to finish — setting KPIs, monitoring results, and reporting on ROI to both internal teams and clients Developing data-driven strategies tailored to each client's goals, industry, and target audience Managing monthly ad spend budgets ranging from $50K to $500K+, with a focus on efficiency and performance Conducting audience research, competitive analysis, and keyword research to inform campaign direction Working hand-in-hand with the creative team to brief, review, and optimize ad copy, landing pages, and visual assets Staying current on platform updates, algorithm changes, and emerging digital trends to keep client strategies ahead of the curve Presenting campaign results and strategic recommendations directly to clients in a clear, confident manner Client Sectors You'll support clients across a wide range of industries including healthcare, home services, legal, hospitality, retail, and professional services. Our clients range from local Alabama businesses to regional and national brands. What We're Looking For 5+ years of hands-on digital marketing experience, agency background strongly preferred Deep expertise in Google Ads, Meta Ads, and at least one additional paid platform (LinkedIn, TikTok, Pinterest, or programmatic) Strong working knowledge of SEO best practices and experience with tools like SEMrush, Ahrefs, or Moz Proficiency in Google Analytics 4, Google Tag Manager, and marketing attribution Experience managing significant paid media budgets with a track record of hitting performance targets Strong analytical mindset — you're comfortable in spreadsheets and know how to turn data into decisions Excellent communication skills and the confidence to present ideas and results to clients directly A self-starter mentality — you don't wait to be told what to do Compensation & Benefits Competitive base salary Performance-based bonus program Health, dental, and vision insurance 401(k) with company match Paid Time Off plus federal holidays Flexible hybrid schedule — some remote work available Annual learning and development stipend Casual, creative office environment in the heart of Montgomery How to Apply Think you're the right fit? Send us your resume, a quick note about yourself, and any portfolio or campaign results you're proud of. We move fast and will be in touch within a week. HarborPoint Design Studio is an equal opportunity employer and is committed to building a diverse and inclusive team.

Pay:

$94,000.00 - $98,000.00 per year

Benefits:

401(k) 401(k) matching Dental insurance Flexible schedule Health savings account

Work Location:

In person