Senior Specialist, Performance Marketing Optimization

Introduction SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting todays evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally. Overview The Senior Specialist, Performance Marketing Optimization helps SHRM understand what s driving results across our marketing efforts and where we can make improvements. This role brings clarity to how campaigns, channels, and audiences are performing, ensuring teams have the information they need to make confident decisions. Working closely with SHRM s Business Intelligence team-and collaborating daily with Growth, Martech, Content, and Channel owners-the Senior Specialist turns performance trends into simple, actionable insights that strengthen acquisition, engagement, and retention. The focus is on clarity, partnership, and supporting data-informed marketing strategies without heavy technical jargon.

Work Environment:

Hybrid Position (3 Days In-Office, 2 Days Remote): This position follows a hybrid work schedule, with Tuesday through Thursday in office and Monday and Friday remote. Employees must be available during standard business hours, with core hours beginning between 8:00AM•9:00AM and concluding between 5:00PM•6:00PM.

Travel:

0•10%. Responsibilities Develop and maintain clear, easy-to-understand marketing performance summaries that highlight key trends. Track results across the full marketing journey-from first touch through conversion and renewal-to identify opportunities to refine strategy and execution. Partner with channel and campaign teams to review performance, understand what s working, and recommend practical improvements. Collaborate closely with the Business Intelligence team to align metrics, share learnings, and ensure consistent visibility across the organization. Support quarterly business reviews and executive updates through summaries, visuals, and storytelling that connect marketing activity to outcomes. Work with Martech and Automation teams to ensure tools, tracking, and processes support accurate reporting and meaningful insights. Provide proactive recommendations to strengthen segmentation, testing, creative optimization, and audience journeys. Help define, refine, and maintain KPIs, benchmarks, and scorecards that guide SHRM s marketing investment and strategic priorities. Stay aware of evolving measurement approaches and bring forward new ways to make performance more transparent and actionable. Requirements Education & Experience Requirements Bachelor s degree in Marketing, Communications, Business, or a related field. 4-6 years of experience in marketing performance, insights, reporting, or campaign analysis. Experience using marketing or reporting platforms (e.g., Adobe Analytics/CJA, Power BI, Tableau) to support decision-making. Demonstrated ability to turn performance trends into clear insights and practical recommendations that influence marketing strategy. Knowledge, Skills & Abilities Strong understanding of marketing funnels, channel performance, and campaign evaluation. Ability to simplify complex information and communicate clearly with both technical and non-technical audiences. Excellent storytelling skills-able to turn trends into meaning, not jargon. Highly collaborative approach and ability to work cross-functionally across multiple teams and priorities. Strong attention to detail, reliability, and commitment to accuracy. Familiarity with tools such as AJO, AEM, Marketo, and other marketing platforms preferred. The hiring range for this position is $85,000 to $100,000 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.