Digital Marketing Specialist

Digital Marketing Specialist | Connecting People to Possibilities page has loaded. Connecting People to Possibilities powered by NEOGOV ® Digital Marketing Specialist  Location Orangeburg County, SC Job Type FTE•Full-Time Job Number 186825 Agency Orangeburg-Calhoun Technical College Division Planning, Research & Development Opening Date 03/30/2026 Closing Date 4/15/2026 11:59 PM Eastern

Class Code:

BC20

Position Number:

61132670

Normal Work Schedule:

Other Normal Work Schedule (Other): Monday•Thursday 8am•6pm Friday as scheduled Pay Grade GEN08 Opening Date 03/30/2026 EEO Statement Equal Opportunity Employer

Agency Specific Application Procedures:

Persons interested in this opportunity should apply on-line at ; or Please complete the State application to include current and previous work history and education. Resumes will not be accepted in lieu of applications. For all positions requiring a college degree, a copy of transcripts (unofficial) must be attached. Should a position be offered, the candidate will be required to provide official transcripts. Paper applications may be picked up from the Human Resources office. If an accommodation is needed to participate in the application process, please contact Human Resources. Veteran Preference Statement South Carolina is making our Veterans a priority for employment in state agencies and institutions.

DESCRIPTION

BENEFITS Job Responsibilities The Digital Marketing Specialist will be responsible for developing and executing strategic digital marketing initiatives that drive engagement, brand awareness, and measurable growth. This role will manage day-to-day social media activities across multiple platforms, creating and scheduling engaging content while maintaining a consistent brand voice. The specialist will plan, implement, and optimize digital marketing campaigns, including paid advertising efforts such as Google Ads and social media ads, ensuring alignment with organizational goals such as enrollment, fundraising, and outreach. Collaboration with internal teams will be essential to support events, campaigns, and key initiatives. This position will also oversee website content management by maintaining and updating pages through a content management system (CMS), ensuring content is accurate, user-friendly, SEO-optimized, and ADA-compliant. The role includes creating landing pages designed to increase conversions and improve overall user experience. In addition, the Digital Marketing Specialist will track, analyze, and report on performance metrics across digital platforms, providing regular insights and recommendations. Key performance indicators such as website traffic, engagement, conversion rates, and return on investment will be monitored to continuously refine strategies. The role also involves developing and editing digital content, including social media posts, website copy, email campaigns, and advertisements, while ensuring consistency with brand standards and collaborating with creative team members to produce high-quality content. Minimum and Additional Requirements Bachelor's degree and experience related to the development and dissemination of informational material. 2-5+ years of experience in digital marketing. Experience managing social media and paid ad campaigns. Experience with website CMS platforms. Strong understanding of Google Analytics and reporting tools. Excellent writing and communication skills preferred. Preferred Qualifications We are seeking candidates who preferably have experience working in higher education or nonprofit organizations, along with a strong understanding of SEO best practices to enhance digital visibility. Ideal applicants will be familiar with CRM systems and marketing automation tools and have experience using design platforms such as Canva or Adobe Creative Suite to create engaging and professional content. Employer State of South Carolina Agency Orangeburg-Calhoun Technical College Address 3250 St. Matthews Road Orangeburg, South Carolina, 29118