Web & Digital Marketing Specialist

Industrial Test Systems, Inc. (ITS) is seeking a dynamic Web and Digital Marketing Specialist to work in our office and help develop and execute marketing initiatives to promote some of the most important advances in water quality testing this century. ITS is a leading Rock Hill, SC, manufacturer and global distributor of instruments and chemistries designed to test water and coolant analytes. ITS develops innovative products, many covered by U.S. and worldwide patents, for industries such as municipal water treatment, food & beverage, craft brewing, trucking & automotive, fresh & marine aquaria, pool & spa, education, and medical diagnostics globally.

Responsibilities and Duties:

Bring an enthusiastic, go-getter attitude with you every day and contribute to the overall success of the ITS Team Assist in the development of comprehensive marketing and media plans that will effectively drive sales growth Design and develop various marketing materials including flyers, advertisements, press releases, tradeshow banners, etc. Create a clean, modern, responsive website and landing pages that are accessibility compliant Create HTML email templates for sales and direct weekly marketing campaigns Manage and produce creative content for the company website and social media channels as necessary Interpret and utilize data to identify opportunities and trends to provide actionable recommendations integrated into advertising, media, and promotional plans. Evaluate emerging marketing technologies and provide recommendations for adoption where appropriate Become an expert on ITS' products and develop sales support content Assist in marketing and advertising promotional activities (i.e., social media, direct mail, email promotions, text to phone, and web) Help organize marketing events (i.e., tradeshows) as necessary Opportunities for travel to tradeshows

Requirements:

Base understanding of the creative process and graphic design Strong Microsoft Excel, PowerPoint, and Word skills (Office product suite) 3+ years experience with Adobe Creative Suite on a Mac An understanding of the capabilities of standard web technologies like HTML, CSS, and JavaScript Excellent verbal and written communication skills Experience with Big Commerce, WordPress, and/or HTML required Solid knowledge of website analytics tools Experience in creating and optimizing Google AdWords campaigns A driven personality that takes initiative and can work autonomously Passion for the marketing industry and its best practices Strong time management and project management skills B.S. in Web/Graphic Design, Marketing, or related field a plus Appplicants must submit a link to their digital portfolio Benefits Paid holidays, paid vacation time, health insurance, & company match retirement plan Travel Opportunities to attend domestic tradeshows and conferences in various cities such as Chicago, Orlando, Las Vegas, New Orleans, etc.

Job Type:

Full-time Pay:

$50,000.00 - $60,000.00 per year

Benefits:

401(k) 401(k) matching Dental insurance Employee discount Health insurance Health savings account Life insurance Paid time off Parental leave Retirement plan Vision insurance

Education:

Bachelor's (Preferred)

Experience:

Adobe Creative Suite on a

Mac:

3 years (Required)

Web Design:

3 years (Required)

Google AdWords:

2 years (Required) Big Commerce or similar: 2 years (Required) Ability to

Commute:

Rock Hill, SC 29730 (Required)

Work Location:

In person