Content Marketing Strategist

Content Marketing Strategist
About This Role
The Content Marketing Strategist supports both website and digital marketing initiatives by developing and executing content strategies that align with client goals.
This role works across website and marketing projects, helping shape website content strategy while executing core digital marketing activities such as SEO, email marketing, organic social, and reporting. The ideal candidate is both strategic and hands-on, comfortable building pages, analyzing performance data, and contributing ideas that improve marketing outcomes.
You'll collaborate closely with strategists, account managers, and clients to ensure websites and campaigns are built with strong content, sound SEO practices, and clear performance tracking.
Day-to-Day Expectations
Support website strategy and planning, including sitemaps and content structure
Build and update pages in CMS platforms using SEO and UX best practices
Execute marketing activities including SEO, email marketing, and organic social
Conduct keyword research and assist with ongoing content optimization
Assist with website launches, including pre- and post-launch quality checks
Build and maintain reporting dashboards and standard client reports. Implement basic tracking and analytics setup within Google Analytics and GTM
Monitor performance data and identify opportunities for optimization
Participate in internal and client meetings to communicate progress and recommendations
Required Skills
Strong writing, organization, and project management skills
Solid understanding of digital marketing fundamentals, including SEO and content strategy
Experience working in CMS platforms and marketing tools
Ability to interpret marketing performance data and translate it into recommendations
Familiarity with website user experience and content structure best practices
Ability to manage multiple projects and deadlines
Strong communication skills and the ability to explain marketing concepts clearly
Company Expectations
Able to lead a client through varying challenges
Stays calm under pressure
Is proactive in communication with others, using appropriate communication channels
Starts to identify ways to mentor others
Ability to solve basic problems that arise during the process of completing a task
Displays professionalism in interactions with staff and clients
Demonstrates time management of self and encourages the same behavior
Understands the correlation between time and budget
Preferred Years of Experience
3+