Digital Marketing Specialist
- Mission Plaza Foundation Communities Inc
- 4.2 Austin, TX Job Details Full-time $28.00
- $31.
25 an hour 15 hours ago Qualifications Website maintenance Graphic design SEO CRM system proficiency Productivity software Full Job Description
FOUNDATION COMMUNITIES JOB DESCRIPTION JOB TITLE
Digital Marketing Specialist
REPORTS TO
Director of Family Property Management
DEPT/DIV AFH WORK LOCATION
Mission Plaza
FLSA STATUS NON
- EXEMPT/Full-Time RATE $28
- $31.
25 hourly _____________________________________________________________________________________ Position Summary Foundation Communities is seeking a creative and results-oriented Digital Marketing Specialist to support our affordable housing portfolio. This role is responsible for strengthening our online presence, driving qualified traffic, and supporting occupancy goals across a portfolio of affordable housing properties. The ideal candidate is both strategic and hands-on: someone who can develop marketing plans, create compelling content, manage property marketing materials, drive website and digital updates, and help ensure our communities are presented clearly, professionally, and consistently. This position plays a key role in connecting individuals and families to housing opportunities. The ideal candidate understands how to market within an affordable housing framework, can communicate clearly with diverse audiences, and is able to translate marketing efforts into measurable leasing outcomes. Key Responsibilities Digital & Social Media Presence Manage and grow social media accounts for multiple communities (Facebook, Instagram, etc.) Develop and maintain consistent, engaging, and informative content Respond to comments and messages in a timely and professional manner Highlight community features, resident resources, and available housing opportunities Website & Online Listings Management Maintain and update property websites, ensuring accurate information on floor plans, pricing, and availability Coordinate with internal teams and external vendors on website updates, digital campaigns, SEO, and online listings. Manage and audit listings on platforms such as Apartments.com, Zillow, and Google Ensure consistency and accuracy across all online platforms Partner with on-site teams to align marketing with current availability and leasing activity Leasing & Waitlist Support Support marketing efforts that drive traffic and qualified applications Assist with lease-up strategies and targeted outreach for communities with availability Understand waitlist dynamics and communicate availability clearly to prospective residents Collaborate with leasing teams to improve lead-to-lease conversion Content Creation & Branding Create email communications, and digital materials for property marketing Ensure messaging is clear, consistent, and accessible Capture and coordinate property photos and content as needed Maintain brand consistency across the portfolio Performance Tracking & Strategy Track marketing performance, including traffic sources, engagement, and application trends Provide regular reports and insights to leadership Adjust strategies based on data, occupancy needs, and market conditions Qualifications 2+ years of marketing experience (multifamily, real estate, or nonprofit housing preferred) Experience managing business social media accounts Experience with website content management systems, SEO, digital advertising, online listing platforms and CRM systems. Proficient in Adobe Suite (Photoshop, Illustrator), Canva, and Microsoft Office Suite. Experience updating and managing websites (RealPage, G5, WordPress, or similar platforms preferred) Familiarity with ILS platforms (Apartments.com, Zillow, etc.) Strong written and verbal communication skills Ability to manage multiple priorities across several communities Proficiency with basic design tools (Canva, Adobe, or similar) Preferred Experience Experience in affordable housing, LIHTC, or income-qualified programs Familiarity with property management systems such as RealPage/OneSite Experience supporting lease-ups or varying occupancy levels Bilingual (Spanish preferred) Key Traits for Success Mission-driven with a passion for connecting people to housing Organized and detail-oriented Creative, but focused on results Strong collaborator with on-site teams and leadership Able to communicate clearly with diverse populations
