Job Description
Head of Brand Marketing, Alpha - $100,000/year USD Crossover - 3.3 Austin, TX Job Details Full-time 1 day ago Qualifications AI tools proficiency Research Working with high schoolers Youth academic support mentorship Working with students Coaching high school students Parent-teacher conferences (communication methods) Full Job Description
IMPORTANT NOTE
This is an in-person position based at our Austin, Texas campus. Most educational institutions teach students what to think. This position is designed to teach them how to execute. Alpha is creating a fundamentally different high school—one where students don't passively absorb lectures or memorize information. Instead, they build, ship, communicate, and grow. They launch projects, validate ideas, and acquire real-world capabilities that most adults never develop. Your responsibility is to ensure they actually execute, and execute well. You will engage directly with high school students as they launch businesses, manage projects, and cultivate the confidence, communication skills, and competence necessary to thrive beyond the classroom. You are not here to deliver theoretical instruction. You are here to coach practical execution. You will establish a high standard, maintain accountability, and challenge students to produce work that meets real-world criteria. This position is designed for individuals who have accomplished something significant outside traditional academic settings—launched a product, built an audience, operated within a startup, or delivered results in a dynamic environment—and are ready to leverage that experience to develop the next generation. If you seek a conventional teaching position, this isn't it. If you want to influence how ambitious teenagers think, operate, and perform, this is the opportunity. If you've achieved something substantive in your career and want to dedicate your time to pushing motivated teenagers toward their full potential, this is your platform. Apply now What you will be doing Design and facilitate hands-on workshops that teach students how to cultivate authentic social media audiences Provide coaching on content strategy, spanning ideation through optimization leveraging AI tools Support students in transforming their personal areas of expertise into marketable brands Deliver 1:1 and small group coaching to help students establish goals, execute with consistency, and produce tangible outputs Enforce high standards of accountability across communication quality, work output, and follow-through Shepherd students through real-world initiatives (entrepreneurship, marketing, software development, etc.) while demanding concrete results Monitor student advancement across the 3 C's and take corrective action when performance declines Maintain clear communication with both students and parents regarding progress, performance gaps, and recommended actions What you will NOT be doing Conducting traditional lectures or teaching from standardized curricula Evaluating large volumes of homework or emphasizing theoretical concepts Providing excessive support to unmotivated students or compromising standards for comfort Working within a slow-moving, bureaucratic educational institution Key Responsibilities Produce measurable increases in students' confidence, communication abilities, and real-world competence by coaching them to execute consistently at a high standard. Candidate Requirements Proven record of significant personal achievement in at least one real-world domain: launching a company, building an audience, generating revenue, publishing research, competing at an elite level, or equivalent Robust coaching and mentoring capabilities, with demonstrated ability to inspire teenagers 3+ years of experience coaching/mentoring teenagers Outstanding communication and presentation abilities Proficiency with AI/technology tools (ChatGPT, Claude, etc.) Available to work on-site in Austin, TX. Relocation support is provided Authorized to work in the US without requiring visa sponsorship Nice to have Specialized expertise in at least one practical field (entrepreneurship, medicine, sales, technology, creative industries, finance, athletics) that you can integrate into sessions and workshops with depth and specificity Background working within a startup or high-growth organization at any capacity This position is also known as: Business Consultant Associate Consultant Research Analyst Doctoral Student Research Assistant Researcher Doctoral Researcher Personal Brand Instructor Content Creator Head of Content Influencer Social Media Strategist Marketing Coordinator Marketing Director Marketing Manager Brand Marketing Specialist Senior Brand Manager Content Strategist Community Manager Digital Marketing Manager
