Field Marketing Specialist Performance Texas

Company DescriptionAmer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc'teryx, Peak Performance, Atomic and Wilson."The Mountain Sport Company", Salomon was born in 1947 in the heart of the French Alps and the birthplace of modern alpinism. Salomon's commitment to innovative design and passion for mountain sports created a vast range of revolutionary new concepts in bindings, boots, skis and apparel for both Alpine and Nordic skiing and brought innovative solutions to footwear, apparel and equipment for snowboarding, adventure racing, mountaineering, hiking, trail running, and many other sports.

Through performance driven design, Salomon delivers innovation and progression to mountain sports; converting new ideas into action and expanding the limits of possibility. Salomon's heritage, culture, and commitment are tied together by one simple concept: the world's leading mountain people creating the world's leading mountain products. Salomon is responsibly committed towards the outdoor through its sustainability program. Diversity is one of Salomon's five values, therefore we are committed to creating an inclusive environment for all.

Salomon is headquartered in Annecy, France.

Job Description

OVERVIEW

The Field Marketing Specialist role is responsible for coordinating and executing a unified and consistent brand experience in the region, across all channels. This role acts as the hub, working collaboratively with sales agencies, partners, and ambassadors, while building relationships to elevate the brand at relevant distribution points. This position acts as the face of the brand in the field and provides valuable insight on industry trends, competitor benchmarking, and product feedback. Responsible for supporting sell-through and driving consumer demand at multiple touchpoints, this position will focus on activating product demos, retail education, and events. The Field Marketing Specialist is responsible for supporting the growth of the Salomon business in the Texas territory, extending out as directed.

SCOPE OF WORK

Run (60%), Outdoor (40%) Priorities defined seasonally by manager.

ESSENTIAL DUTIES

& RESPONSIBILITIESTo perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily:

Community Marketing:

Plan and execute consumer events that focus on new product demosBuild brand affinity and community engagement through other activations (i.e. Salomon TV screenings, How t Trail Run workshops, run clubs, hike clubs, product launches).Support national & sponsored events in territory as requestedCollaborate with sales agencies at agreed upon consumer trial events & experiencesManage regional brand ambassadors: Train, facilitate product needs, schedule events and ensure adherence tocommunity guidelinesExecute marketing activations with our specialty dealers and key accounts in epicenter

In-Store Experience/ Shopper Marketing:

Execute training and incentive toolbox that builds brand advocacy and supports our recommendation strategyConduct in-store and/or online training sessions with identified accounts to develop product experts and brandchampionsDeliver presentations that will elevate staff engagement and create loyal in-store advocates for our products,programs, and consumer initiativesSupport sell-through contests with identified accountsExecute point-of-purchase displays and support merchandising guidelines in storeEnsure campaigns are executed in alignment with the consumer calendarPrepare territory for leadership visits in key storesSupport internal marketing teams at Ogden HQ office with other tasks as assigned

Digital:

Maintain local events on sport pages of websiteSupport review strategy by working with community ambassador teamSupport digital toolkit distribution and usage with specialty accountsProvide local epicenter content and educational copy (ie: "How-To" Videos) as requestedOther projects to be assigned

Tracking and Reporting:

Manage travel expenses and local marketing budget as assignedUse identified tracking tools for KPIs as directed (example: Replsy, Contentful, Seasonal Playbooks)Create and maintain a comprehensive list of all community ambassadors / shop pros by sport and category. This should include contact information, products used and social channelsQualifications

REQUIRED EDUCATION & EXPERIENCE1-3

years practical experience in the running, outdoor and/or sneaker industry is preferred B.S. or B.A. In Business, Marketing or related field, or equivalent combination of education and related experience

QUALIFICATIONS, SKILLS, ABILITIES

& COMPETENCIESThe requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Planning, organizing and preparationPresentation skillsStrong self-awareness and ability to work with a diverse group of stakeholdersExcellent communication skills and accountability in a remote positionSelf-motivated with the ability to manage multiple projects at onceBudget managementPassionate about their sport practice Additional Information

REPORTS TO

Senior Manager, Field Marketing

BUSINESS AREA

Salomon US, Marketing, Salomon

LOCATION

Houston, TexasTRAVEL %

AND TYPE

Full time; 85% travel within designated territory

PHYSICAL DEMANDS & WORKING

ENVIRONMENTThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to talk and hear. The employee is frequently required to sit, stand and walk. The employee must occasionally kneel, stoop, crouch, twist and lift to 50 pounds, with or without accommodations. Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus. This Job also requires driving and possession of a state issued Drivers License and a clean record. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.